Growth Marketing Manager (Lifecycle)

Phantom is a modern money app serving tens of millions of users worldwide with crypto-powered financial products for mainstream consumer finance. The founding Growth Marketing Manager will own retention and engagement marketing for trading products by developing data-driven push, email, and in-app campaigns, optimizing CRM automations, and driving experimentation. This role partners cross-functionally with product, data, design, and marketing teams across prediction markets, spot trading, and perpetual futures.

Responsibilities:

• Drive Phantom’s retention and engagement marketing strategy across all channels: push, email, and in-app surfaces. Own the strategy from end-to-end for Trading products, defining how we measure success, priorities, and the future roadmap
• Partner with Lifecycle Lead on defining and owning business outcomes, responsible for upwards communication of results to product and growth leadership
• Build and execute complex CRM campaigns and automations to drive revenue and user engagement and retention
• Drive the lifecycle marketing experimentation roadmap in partnership with Data Science and Product to unlock key opportunities for product growth
• Be a key stakeholder of growth across the company, partnering with our Lifecycle Lead on the contribution and roadmap for lifecycle initiatives
• Partner with Product teams to build out holistic lifecycle strategies and automations for predictions, spot trading, and perpetual futures
• Partner with Brand Design and Product Marketing to design thoughtful, branded experiences, content, and go-to market moments

Requirements:

• 3-6 years of experience of building lifecycle/CRM programs from strategy-to-execution
• Extensive experience building and executing complex CRM campaigns with multiple stakeholders
• Experience with CRM tools such as Braze and other campaign-building tools
• A proven understanding of how to drive retention and engagement in prediction markets or sports gaming industries, prior experience in consumer fintech and trading also a plus
• Strong skills in analytic tools and knowledge of experimentation principles
• In-depth knowledge of marketing automation/CRM systems, with experience building capabilities to elevate the effectiveness of lifecycle marketing
• Strong copywriting skills and creative intuition to support the building of individual campaigns