Senior Manager, Field Events & Marketing

ServiceTitan is an all-in-one software platform that helps home services companies streamline and grow their business. The Senior Manager, Field Events & Marketing will build and lead a new field events strategy focused on generating top-of-funnel pipeline while strengthening customer and late-stage-pipeline events. The role involves developing outreach and event programs, aligning sales stakeholders, managing event teams, and measuring pipeline and revenue impact.

Responsibilities:

• Build and own our field marketing strategy, defining event formats, target segments, and success metrics for a top-of-funnel program that attracts prospects who are not yet in our pipeline
• Design the outreach strategy and event experience that gets new prospects to actually show up, from invite messaging and channel mix to the on-site experience itself, closing the gap between a well-run event and one that draws a room full of the right people
• Apply account-based marketing principles to identify, prioritize, and engage target accounts, ensuring outreach and event invitations reach the right prospects rather than a broad, undifferentiated list
• Build and run testing and optimization frameworks for outreach and event formats, using what works to continuously improve show rates and pipeline conversion over time
• Partner with and influence sales leadership across regions, aligning on target accounts, securing buy-in for the events strategy, and holding sales accountable for pre- and post-event follow-through
• Lead the full lifecycle of field events, from strategy and budget through onsite execution and post-event pipeline reporting, for both net-new and existing-pipeline programs
• Design a repeatable playbook, including event formats, invite strategies, sales enablement kits, and follow-up cadences that regional teams can execute consistently
• Manage and mentor event planners and coordinators who support execution, providing strategic direction while they own logistics
• Measure and report on event performance against pipeline and revenue goals, using data to continuously refine the strategy and prove ROI to marketing and sales leadership
• Collaborate cross-functionally with Demand Generation, Customer Marketing, Integrated Marketing, Creative, Sales, Business Development, and Marketing Operations to ensure field events reinforce broader campaign strategy and messaging

Requirements:

• Bachelor's degree or higher in Marketing or a related field
• 12+ years of total experience in marketing and events, with 5+ years of deep expertise in sales-driven field events
• A proven track record of building a field marketing program from the ground up, ideally at a high-growth SaaS company such as Salesforce
• A proven track record of designing outreach and event experiences that draw net-new prospects to attend, not just events that convert prospects already engaged with sales
• Strong fluency in account-based marketing (ABM), with experience using it to target the right net-new prospects rather than maximizing attendance alone
• Experience managing significant program budgets (e.g., $1M+ annually) with a track record of demonstrating clear ROI
• Strong leadership and influence skills, with experience earning trust and driving alignment with sales leaders who do not report to you
• Direct experience managing and mentoring a team of event planners or coordinators, with the ability to set strategic direction while others own execution
• Strategic thinking paired with hands-on execution, equally comfortable setting a multi-quarter vision and working onsite at an event
• A deep understanding of SaaS sales cycles and buyer personas relevant to our audience
• Strong analytical rigor, with experience owning pipeline and ROI metrics to guide investment decisions, using tools such as Salesforce and Tableau to track attribution and conversion
• Exceptional communication skills and a collaborative approach to working across marketing and sales teams
• Comfortable operating in a fast-paced, high-growth environment
• Willingness to engage in physical tasks typical of event roles, moving supplies, setting up activations, and more. We're a scrappy bunch, even at the senior level
• Travel up to 25% annually, with some work on weekends or after hours as needed
• Experience with marketing automation or CRM tools such as Salesforce or Marketo
• Experience launching net-new programs, not just scaling existing ones, in a fast-paced environment