Marketing Technology Automation Manager

Southern New Hampshire University is a people-centered university serving more than 180,000 learners worldwide and focused on transforming lives through innovation and purpose. The Marketing Technology Automation Manager will architect, integrate, and optimize marketing technology ecosystems, including Salesforce Marketing Cloud, to improve student and prospect engagement and success. The role provides technical guidance on marketing automation, APIs, system integrations, and middleware while supporting team learning and operational improvement.

Responsibilities:

• Collaborate with internal partners to understand their challenges and project requirements. Use insights to adapt and support student/prospect communications, with a focus on optimizing the student experience through relevance and personalization. Ensure the compatibility of applicable components for efficient operation and seamless integration within the marketing tech stack
• Review marketing systems and operations to identify opportunities for improvement using API connected middleware like Workato, Zapier, Airtable, etc
• Advance previously identified marketing automation initiatives, prioritizing work that improves student engagement and success
• Apply hands-on experience in Email and SMS Journey development, automations, and SQL including error handling, troubleshooting, monitoring data flow, and payload delivery. Offer technical support and promote a cooperative environment toward the successful completion of projects
• Verify and test the scalability and longevity of solutions, using an approach focused on identifying and addressing potential issues early. Monitor solutions and perform necessary maintenance operations for any related solutions
• Document operationalization instructions, design specifications, and other related information. Maintain comprehensive records to support effective future reference and knowledge transfer
• Foster learning and growth within the team. Stay up to date with industry trends and developments, to help promote a culture of learning and innovation within the team
• Attendance, punctuality, and reliability are essential functions of this role
• Other responsibilities as assigned

Requirements:

• 5+ years of direct hands-on experience Salesforce Marketing Cloud or Marketo building Email & SMS journeys, managing system integrations and API connections between Marketing automation applications
• 3+ years of CRM experience
• 5+ years of experience coding email and landing pages with strong proficiency in SQL (data extensions, complex queries, joins), AMPscript, Server-Side JavaScript (SSJS), and web development fundamentals (HTML/CSS, JavaScript)
• Bachelor's degree
• Proven hands-on experience with Middleware tools such as Workato, Airtable, or Zapier