Distribution Channel Marketing Manager

Logitech is dedicated to empowering teams and fostering a vibrant culture. The Distribution Channel Marketing Manager will grow Logitech for Business solution revenue through the North American distribution network by building and executing a marketing strategy tailored to distribution partners.

Responsibilities:

• Drive Distribution Strategy: Reporting to the Manager, Channel Marketing in North America (NAM), you will lead the strategy and execution of marketing efforts tailored exclusively for Distribution Partners across B2B product categories
• Activate the Long-Tail: Design and execute scalable, programmatic "one-to-many" marketing campaigns through our distributors, specifically engineered to acquire, educate, and grow long-tail channel partners
• Build Brand Differentiation & Preference: Champion the Logitech for Business brand within the distribution ecosystem. Develop programs that highlight our competitive differentiation and premium positioning to drive preference and mindshare among thousands of downstream partners
• Generate B2B Demand & Pipeline: Collaborate with distribution partners to create joint, integrated marketing initiatives that drive measurable lead-generation and pipeline growth, effectively utilizing co-marketing and MDF (Marketing Development Funds)
• Align Cross-Functionally: Work seamlessly with GTM teams, Central Marketing, Demand Gen, Channel Programs and Channel Sales to ensure distribution-led growth strategies align with broader mutually agreed goals and revenue priorities
• Develop Business Plans: Create and manage quarterly channel marketing joint business plans for focus distributors as part of the Partner Connect Program, tying all marketing activities directly to measurable business outcomes
• Execute & Optimize Campaigns: Help build and define campaigns (including ad copy, content, design, landing page creation, and localizations) in partnership with central channel marketing, regional channel marketing and distribution key contacts. Monitor, analyze, and optimize performance across all channels to exceed KPI benchmarks and revenue attribution targets
• Invest Marketing Development Funds (MDF) across channel programs and campaigns in a way that serves the channel partners while helping Logitech achieve business objectives
• Share Actionable Insights: Consolidate campaign results and analytics to extract actionable insights. Share best practices strategies across the broader NAM channel marketing team
• Develop metrics and measures to track Logitech’s share of the relevant growth channel revenue, progress towards capturing additional share, and program results. Provide these metrics and results to channel account managers and leadership on a regular cadence (quarterly, at a minimum)
• Design, deploy and track performance across North America of one-to-many B2B channel marketing campaigns that benefit the longtail reseller partners
• Deploy a marketing concierge program utilizing Logitech MDF funds to service the longtail reseller segment

Requirements:

• Strong B2B distribution channel marketing experience, with specific and proven expertise managing top-tier Distribution Partners (2-Tier channel models) in North America
• Proven track record of developing scalable marketing programs that successfully activate long-tail partners and yield measurable pipeline growth and partner acquisition
• Brand Building Expertise: Demonstrated ability to drive brand differentiation and position B2B technology solutions effectively within a crowded channel landscape
• MarTech Proficiency: Hands-on experience with B2B marketing technology and analytics tools such as Marketo, SFDC (Salesforce), Conversica, Tableau, etc
• Digital Campaign Execution: Extensive background in media planning, concepting, execution, and performance analysis across performance marketing channels (Publishers, SEM, Programmatic Display, Retargeting Native, Paid Social)
• Analytical Mindset: Capacity to think strategically and master execution; highly capable of translating raw data into actionable insights and strategic guidance
• Self-Starter: Able to independently structure and manage workflow, budgets, and priorities within a fast-paced, global organization
• BA/BS in Marketing or equivalent industry experience