Marketing Operations Manager

Trackforce is hiring a Marketing Operations Manager to own marketing systems, reporting, attribution, lead lifecycle management, and performance analytics. The role partners with Marketing, Sales, and Revenue Operations to improve demand generation, revenue reporting, and data-driven decision-making.

Responsibilities:

• Own and administer HubSpot and related marketing technologies
• Manage integrations between HubSpot, Salesforce, webinar platforms, intent providers, and other systems
• Ensure data quality, governance, and operational consistency
• Evaluate and implement new marketing technologies as needed
• Design and optimize lead routing, scoring, and qualification processes
• Partner with Sales and Revenue Operations to improve lead conversion and speed-to-lead
• Monitor lead flow and identify bottlenecks across the funnel
• Maintain lifecycle definitions and reporting standards
• Build and maintain executive dashboards and KPI reporting
• Develop attribution models to measure marketing impact on pipeline and revenue
• Analyze funnel performance, conversion rates, and campaign effectiveness
• Deliver actionable insights and recommendations to leadership
• Improve operational efficiency through automation and workflow design
• Standardize campaign execution and reporting processes
• Reduce manual reporting and data management activities
• Document best practices and operational procedures
• Collaborate closely with Marketing, Sales, Customer Success, and Revenue Operations
• Support annual planning, forecasting, and pipeline analysis
• Help define performance benchmarks and growth targets
• Ensure alignment across marketing and sales systems and reporting

Requirements:

• 5+ years of experience in Marketing Operations, Revenue Operations, or Marketing Analytics
• Deep experience with HubSpot and Salesforce
• Strong understanding of B2B demand generation and revenue funnels
• Experience building dashboards, attribution models, and executive reporting
• Advanced analytical and problem-solving skills
• Ability to translate data into business recommendations
• HubSpot certification
• Salesforce Administrator certification
• Experience with Power BI, Tableau, Looker, or similar BI platforms
• SQL experience
• Experience supporting ABM and enterprise sales motions
• Familiarity with intent data and modern demand generation technologies