Marketing Operations Manager

Linnworks is a global eCommerce automation company that helps businesses automate and monitor retail, inventory, and shipping processes. The Marketing Operations Manager will partner with Marketing, Sales, Revenue Operations, and Salesforce teams to build scalable marketing systems, processes, data governance, automation, and reporting. The role will manage the marketing funnel, improve lead lifecycle operations and attribution, and identify AI and automation opportunities to increase pipeline and revenue impact.

Responsibilities:

• Act as the primary Revenue Operations partner to Marketing, translating business priorities into scalable processes, systems, data and reporting solutions
• Own and continuously improve our Marketing Operations framework across technology, automation, governance and measurement
• Own Pardot / Salesforce Account Engagement from a Marketing Operations perspective and help ensure our wider MarTech stack is effectively integrated and governed
• Manage and improve the lead lifecycle, including capture, scoring, routing, nurture, recycling, ownership and Marketing-to-Sales handoffs
• Own campaign operations and standards, including campaign structure, taxonomy, UTMs, segmentation, automation and QA
• Improve Marketing data quality through better enrichment, deduplication, field governance, consent management and database hygiene
• Help us get more value from tools including ZoomInfo, Clay, Qualified and Gong
• Identify and implement practical AI and automation opportunities across Marketing and the wider GTM organization
• Partner with our Salesforce and BI teams to improve funnel, attribution, campaign and pipeline reporting
• Use performance data to identify conversion gaps, risks and opportunities across the funnel
• Lead cross-functional Marketing Operations initiatives from requirements and implementation through documentation, training and adoption

Requirements:

• Applicants must be authorized to work in the United States without the need for employer-sponsored visa support, now or in the future
• 3+ years of experience in Marketing Operations, Revenue Operations, GTM Operations, Demand Operations or a similar role
• ideally within a B2B SaaS or technology business
• Hands-on experience owning or administering a marketing automation platform
• ideally Pardot / Salesforce Account Engagement
• Experience working with Salesforce-connected marketing processes and CRM data
• Strong understanding of the B2B lead-to-opportunity funnel and Marketing-to-Sales processes
• Experience with lead lifecycle management, campaign operations, attribution and funnel reporting
• Strong systems thinking and an understanding of how data, integrations, automation and reporting work together
• Strong analytical and problem-solving skills, with the ability to turn ambiguous GTM challenges into practical solutions
• Experience leading cross-functional projects and working with stakeholders across Marketing, Sales and Revenue Operations
• A proactive, curious approach and the confidence to challenge inefficient or overly manual ways of working
• Experience with enrichment tools, account-based marketing, intent data, AI-enabled workflows or emerging GTM technology would be a plus