Senior Product Marketing Manager

Harvard Business Publishing is a mission-driven global company focused on innovative management thinking and lifelong learning. The Senior Product Marketing Manager will lead positioning, messaging, and go-to-market strategy for Harvard Business Impact’s higher education learning portfolio, driving product awareness, adoption, engagement, and retention. The role partners cross-functionally on customer insights, product launches, growth strategies, and continuous product improvement.

Responsibilities:

• Develop and maintain the end-to-end product narrative across our portfolio, including value proposition hierarchy, differentiation, and ecosystem positioning
• Define ideal customer profiles, primary use cases, and jobs to be done for educators evaluating and selecting course materials for their classes, guiding product awareness, engagement, and adoption decisions
• Partner with Product Management to deeply understand educator behavior, needs, and friction points, translating insights into recommendations that improve discovery, engagement, and retention of products
• Design and evolve product line growth and retention strategies (onboarding flows, activation moments and educational training)
• Own new product launch strategies, planning, and measurement with a focus on adoption and learning cycles rather than campaign execution
• Define success metrics and feedback mechanisms to assess what’s working, what’s not, and where to iterate
• Partner with Product Management, Sales, and Customer Success to ensure teams understand product value, customer pain points, and objections

Requirements:

• 8+ years of experience in Product Marketing, Product Strategy, Go-to-Market, or related product-focused roles
• Proven expertise in product positioning, messaging, customer insights, and go-to-market strategy for evolving product portfolios
• Experience driving product awareness, adoption, engagement, retention, and customer growth through data-informed decision making
• Strong analytical skills with experience defining, measuring, and interpreting KPIs related to activation, usage, adoption, retention, and customer success
• Demonstrated success partnering cross-functionally with Product Management, Sales, Customer Success, and other key stakeholders to influence product strategy and market outcomes
• Experience leading product launches, developing customer-centric value propositions, and translating customer needs into compelling product narratives
• A growth mindset with a passion for experimentation, continuous learning, and optimizing how products are positioned, adopted, and experienced
• Excellent communication, stakeholder management, and collaboration skills
• Strong understanding of how faculty, instructors, academic departments, and institutions evaluate, select, adopt, and utilize course materials and learning resources
• Experience marketing educational products, courseware, digital learning solutions, or academic publishing products to faculty and instructors within higher education is strongly preferred
• Experience marketing educational products, courseware, learning solutions, digital learning platforms, or academic publishing products within higher education strongly preferred
• Experience marketing and selling educational products, course materials, or learning solutions directly to professors, instructors, and higher education faculty
• 5+ years of dedicated Product Marketing experience, with ownership of positioning, messaging, go-to-market strategy, and product launches