Website and Marketing Technology Manager

Escapology operates more than 120 corporate and franchise entertainment locations and is seeking a Website & Marketing Technology Manager to own its website, digital infrastructure, analytics, and connected marketing technology. The role translates business needs into technical requirements, manages development agencies and technology partners, oversees website projects and releases, and ensures reliable publishing, tracking, booking functionality, technical SEO, security, accessibility, and website performance.

Responsibilities:

• Serve as Escapology’s internal owner and primary point of accountability for the website and connected marketing technology
• Develop a strong working understanding of how the website’s major systems interact without being expected to personally administer or engineer each system
• Translate marketing, operational, franchisee, and customer needs into clear website priorities and technical requirements
• Evaluate website requests based on customer impact, revenue opportunity, urgency, technical risk, cost, and long-term maintainability
• Maintain a prioritized roadmap and development backlog aligned with Escapology’s business goals
• Ensure website decisions support the needs of more than 100 corporate and franchise locations
• Maintain documentation of the website’s architecture, vendors, integrations, workflows, access, and key technical decisions
• Serve as the primary day-to-day contact for Escapology’s website development agency and other technical partners
• Provide agencies with clear requirements, business context, priorities, acceptance criteria, and expected outcomes
• Review proposed solutions and ask informed questions about approach, cost, timing, risk, dependencies, and ongoing maintenance
• Challenge recommendations that appear unnecessarily complex, costly, temporary, poorly documented, or disconnected from the underlying business need
• Ask agencies to explain technical recommendations in clear terms and identify viable alternatives when appropriate
• Distinguish between a necessary technical investment and a workaround that may create additional problems later
• Evaluate whether estimates, timelines, and staffing recommendations are reasonable for the work being proposed
• Hold partners accountable for deadlines, budgets, communication, code quality, testing, documentation, monitoring, and issue resolution
• Escalate recurring performance concerns and recommend changes in vendor scope, process, or partnership when necessary
• Ensure Escapology—not an outside agency or contractor—maintains ownership and appropriate administrative access to its domain, hosting accounts, source-code repositories, CMS, analytics platforms, and other critical technology
• Understand Escapology’s current infrastructure well enough to participate meaningfully in technical planning and troubleshooting discussions
• Ask informed questions about Next.js rendering, Strapi publishing, AWS hosting, CloudFront caching, APIs, integrations, databases, deployment workflows, and monitoring
• Recognize when an issue may originate in the CMS, application, API, caching layer, deployment process, third-party integration, or tracking implementation
• Require development partners to identify root causes rather than repeatedly resolving individual symptoms
• Evaluate the business and operational implications of infrastructure changes proposed by technical partners
• Partner with leadership and outside experts to make informed decisions about future hosting, CMS, agency, or architecture changes
• Guide potential transitions such as moving the frontend from AWS Amplify and CloudFront to Vercel or moving Strapi to a managed hosting environment
• Ensure technical changes reduce unnecessary complexity, improve reliability, and remain supportable over time
• Communicate technical issues, options, costs, and tradeoffs clearly to Escapology leadership and nontechnical stakeholders
• Gather requirements from Marketing, Operations, franchisees, venue teams, and other stakeholders
• Convert business requests into clear agency briefs, user stories, functional requirements, and acceptance criteria
• Manage website projects from initial definition through scoping, approval, development, testing, launch, and postlaunch review
• Review project estimates and ensure the proposed work aligns with the approved scope
• Maintain visibility into project status, outstanding decisions, dependencies, risks, and budget
• Prevent projects from moving into development before requirements and expected outcomes are sufficiently defined
• Review completed work against requirements before approving releases or closing projects
• Ensure outstanding defects or incomplete requirements are documented and resolved
• Monitor whether completed projects deliver their intended business or customer outcome
• Establish testing and approval standards for website updates and releases
• Personally test customer-facing functionality without being responsible for deploying the underlying code
• Validate changes across devices, browsers, locations, page types, and booking scenarios
• Confirm that releases do not unintentionally affect website content, layouts, booking functionality, analytics, accessibility, site speed, or organic search visibility
• Coordinate user-acceptance testing with appropriate internal stakeholders
• Require the agency to maintain appropriate development, QA, staging, and production processes
• Confirm that significant releases include appropriate rollback plans and postdeployment monitoring
• Maintain a record of defects, recurring problems, production incidents, and agency resolution performance
• Advocate for automated regression testing when it would reduce risk or repeated manual work
• Own the business outcome of a dependable content-publishing process from Strapi to the live website
• Work with the development agency to document what happens after content is published, including API updates, page regeneration, cache invalidation, builds, and frontend delivery
• Ensure marketing users can make approved content updates without unnecessary developer involvement
• Hold the development agency accountable for resolving inconsistent or delayed website publishing
• Ask informed questions about Strapi webhooks, Next.js Incremental Static Regeneration, CloudFront caching, browser caching, and failed revalidation
• Require appropriate monitoring and alerts when content publishing, cache invalidation, or website builds fail
• Ensure live booking availability and pricing are not subject to inappropriate caching
• Develop clear escalation procedures for publishing failures and other customer-facing website issues
• Own the business requirements and quality standards for GA4, Google Tag Manager, server-side tracking, advertising pixels, conversion events, and related measurement tools
• Work with developers and analytics partners to implement and maintain reliable measurement
• Establish consistent tracking requirements across website experiences, booking platforms, campaigns, and locations
• Validate that tags, data layers, events, consent behavior, cross-domain tracking, and browser and server-side events function as expected
• Diagnose or coordinate the investigation of discrepancies between booking data, website analytics, and advertising platforms
• Ensure analytics and conversion tracking are included in the requirements and testing plans for relevant website projects
• Maintain clear documentation of event definitions, tracking logic, platform configurations, and implementation changes
• Ensure tracking remains functional after releases, integrations, booking-platform changes, and consent-management updates
• Oversee the website’s connections with Resova, Bookeo, GA4, Google Tag Manager, Meta, Google, Quantcast, Osano, UserWay, Google Maps, Mailchimp, Zapier, BrightLocal, Birdeye, Microsoft Clarity, and other approved platforms
• Maintain an inventory of third-party scripts, APIs, widgets, integrations, and technology vendors
• Evaluate proposed platforms and integrations based on business value, cost, reliability, scalability, privacy, performance, and ongoing support requirements
• Coordinate with agencies and vendors to resolve broken integrations, incomplete data flows, duplicate events, script conflicts, and outdated configurations
• Understand how third-party scripts and widgets may affect website performance, Core Web Vitals, privacy, accessibility, and the customer experience
• Oversee user access, platform permissions, account ownership, subscriptions, and vendor relationships where appropriate
• Identify opportunities to reduce manual work and improve data consistency through integrations and automation
• Serve as the marketing owner of the website’s integration with Resova and Bookeo
• Understand at a functional level how the website retrieves availability, pricing, and other booking information
• Coordinate with booking providers and the development agency to investigate API failures, incorrect availability, broken widgets, and checkout issues
• Ensure booking-related problems receive appropriate urgency because of their direct effect on revenue and customers
• Identify technical barriers that prevent customers from finding a venue, selecting a game, viewing availability, or completing a booking
• Partner with Marketing, Operations, booking providers, and the development agency to improve the end-to-end customer journey
• Use analytics, behavioral data, testing, and customer feedback to prioritize website improvements
• Serve as the internal owner of technical SEO requirements while relying on the development agency to complete code-level implementation
• Partner with the Organic Growth Strategist to identify technical changes needed to support organic visibility
• Ensure the agency properly manages crawlability, indexation, XML sitemaps, robots.txt, canonical tags, redirects, structured data, metadata functionality, page speed, Core Web Vitals, and other technical SEO requirements
• Understand how Next.js rendering, caching, and page regeneration can affect search-engine access to current website content
• Monitor Google Search Console and coordinate the resolution of indexing, crawling, structured-data, and page-experience problems
• Include technical SEO validation in website release and migration plans
• Protect organic visibility during URL changes, redesigns, infrastructure migrations, and major website releases
• Ensure qualified technical partners maintain appropriate security, backup, monitoring, recovery, and software-update processes
• Ask informed questions about SSL certificates, access controls, security patches, bot protection, rate limiting, backups, database exposure, and incident response
• Confirm that the agency has clearly defined responsibility for monitoring and maintaining the infrastructure it supports
• Coordinate Escapology’s website privacy, consent-management, and accessibility requirements with qualified internal and external partners
• Maintain appropriate internal access to critical systems and reduce reliance on any single contractor or agency
• Ensure technical documentation is sufficient for Escapology to transition between vendors without losing system knowledge or control
• Support continuity planning for critical website, booking, analytics, and integration failures

Requirements:

• Approximately 5–8 years of experience in website management, digital product management, marketing technology, technical project management, agency management, or a related role
• Demonstrated experience serving as the business or product owner for a website supported by external developers or an agency
• Strong ability to translate business objectives into clear technical requirements and measurable outcomes
• Experience reviewing agency scopes, estimates, timelines, recommendations, and completed work
• Demonstrated ability to challenge technical partners constructively and hold them accountable without needing to personally perform their engineering work
• Working knowledge of modern website architecture, including frontend frameworks, headless CMS platforms, hosting, CDNs, APIs, databases, integrations, caching, deployment environments, and monitoring
• Understanding of static generation, server-side rendering, Incremental Static Regeneration, webhooks, cache invalidation, and API-driven content
• Strong working knowledge of GA4, Google Tag Manager, conversion tracking, data layers, advertising pixels, and consent-management concepts
• Familiarity with technical SEO, Google Search Console, structured data, page speed, Core Web Vitals, accessibility, and website privacy
• Ability to use analytics, browser-development tools, testing environments, and technical documentation to investigate and clearly describe website issues
• Working knowledge of HTML, CSS, and JavaScript is beneficial, but this position is not expected to regularly write or deploy production code
• Strong project-management, vendor-management, documentation, prioritization, and quality-assurance skills
• Ability to communicate confidently with both technical and nontechnical stakeholders
• Familiarity with Next.js, React, Strapi, AWS, CloudFront, Amplify, GitHub, Vercel, or comparable technologies is strongly preferred
• Experience with multi-location, franchise, hospitality, entertainment, ecommerce, or booking-driven businesses is preferred