Senior Product Marketing Manager - Industrials

VulcanForms Inc. develops industrially scalable laser metal additive manufacturing and vertically integrated production solutions for aerospace, defense, medical, and other essential industries. The Senior Product Marketing Manager will lead product marketing for the aerospace and defense business, developing go-to-market strategy, positioning, messaging, launch programs, technical materials, and executive narratives while partnering with engineering, commercial, production, and customer teams.

Responsibilities:

• Develop and execute go-to-market strategy for VulcanForms' A&D offering, defining positioning and messaging based on customer pain points and competitive landscape
• Monitor shifts in the market, relevant regulatory or policy changes, and competitor positioning across traditional aerospace and emerging defense-tech sectors
• Partner with Engineering to translate manufacturing capability into customer value propositions
• Support launch planning for new capabilities, including collateral creation, sales enablement, and customer engagement activities
• Create precise technical marketing materials - capability decks, case studies, white papers – and partner directly with our Commercial team to support with positioning language and materials where appropriate
• Work closely with customers and internal teams to understand program challenges and how manufacturing capability addresses them
• Support executive-level narratives for board updates and customer program reviews

Requirements:

• 6+ years in product or solutions marketing, with direct experience in aerospace & defense or an adjacent industrial/manufacturing environment
• Demonstrated ability to translate technical or manufacturing capability into arguments non-technical decision-makers can act on
• Experience building positioning and enablement from scratch in a business without0established0product marketing infrastructure
• Strong written communicator, able to produce polished, executive-ready materials independently
• Comfort0operating0within long, multi-stakeholder program sales cycles, including regulatory and compliance considerations