Patient Engagement Project Manager

DaVita Kidney Care, operated by TRC Total Renal Care Inc., provides kidney care services and is expanding its digital marketing capabilities. The Patient Engagement Project Manager role functions as a senior Salesforce Marketing Cloud technical expert, designing, configuring, and troubleshooting data, audience, automation, personalization, and campaign solutions while partnering with marketing, data, development, and QA teams.

Responsibilities:

• Design and implement end-to-end Salesforce Marketing Cloud solutions across Email Studio, Journey Builder, Automation Studio, Content Builder, and Audience Builder
• Architect scalable campaign frameworks that support high-volume email, lifecycle, and triggered communications
• Translate business requirements into practical, buildable Salesforce architectures, including journeys, automations, data extensions, and personalization logic
• Own audience architecture and segmentation strategy within Salesforce Marketing Cloud, including Data Extensions and relationships, attribute selection, audience logic, suppression, prioritization, and eligibility rules
• Partner closely with data and CRM teams to integrate Salesforce core data, CDP/Data 360 inputs, and upstream systems
• Design and implement advanced personalization strategies, leveraging AMP script, SQL, SSJS, Automation Studio workflows, and MCP-driven or rules-based personalization models
• Delivery speed and confidence improve despite ongoing team change
• Build and optimize Salesforce automations that reduce manual effort and improve reliability across campaigns
• Identify opportunities to standardize and templatize journeys, audiences, and data flows to improve speed and consistency
• Independently resolve problems and show persistence despite setbacks when troubleshooting automation failures, data mismatches, and journey issues quickly and independently
• Act as a technical risk mitigator, identifying architectural weaknesses before they impact live campaigns
• Partner tightly with Email Developers and QA Engineers to ensure builds are accurate, testable, and launch ready
• Provide hands-on support during high-risk launches, fixes, and escalations
• Champions change by providing training, documentation, and knowledge-sharing to help cross-functional partners adopt new Salesforce capabilities and best practices
• Provide day-to-day direction, coaching and support to teammates on SFMC best practices

Requirements:

• 5+ years of hands-on Salesforce Marketing Cloud experience in a Solution Architect or senior technical role
• Deep expertise across Email Studio, Journey Builder, Automation Studio, Audience Builder, and Content Builder
• Strong command of Salesforce data models, audience segmentation, and personalization mechanics
• Proven experience with Salesforce automations and complex journeys
• Hands-on experience with SQL, AMPscript, and SSJS
• Experience with Data Extensions and relational data design
• Demonstrated ability to design solutions that work in production, not just on paper
• Comfortable operating independently in a fast-moving, ambiguous environment
• Strong execution judgment and bias toward action
• Travel: Up to 10–15%
• Nights/Weekends: Variable but usually minimal (determined by project needs for go-live or production support outside of core business hours)
• Experience managing or mentoring junior team members preferred
• Salesforce Marketing Cloud certifications highly preferred (e.g., Marketing Cloud Solution Architect, Marketing Cloud Consultant, Marketing Cloud Developer, or Data Cloud Consultant)