Brand Designer, Product Launches

Figma is a collaborative design platform that helps teams bring ideas to life, from brainstorming and prototyping to translating designs into code and iterating with AI. The Brand Designer will establish visual direction for product storytelling, translating complex product strategy and feature details into compelling narratives for major product launches while collaborating with marketing, design, copy, motion, strategy, and production teams.

Responsibilities:

• Turn product strategy, market context, and feature complexity into storyboards and styleframes that carry the launch story
• Partner with copywriters, designers, motion designers, strategists, and producers to build narrative-driven assets across launches
• Help evolve Figma's visual storytelling system and apply it consistently
• Own visual direction on launch storytelling projects from early concepting to final delivery
• Push new visual formats and directions; don't just execute the existing playbook

Requirements:

• • A portfolio that shows strong visual point-of-view carried through to finished execution, across mediums, with examples of styleframes, storyboards, and concepting; spec work with fake brands or products is welcome

• A background distilling a business or strategy brief down to a single compelling idea, and driving that idea forward into execution
• Experience collaborating with motion designers, production teams, product marketing teams, and product design teams
• A strong sense of composition, color, and pacing, especially in motion contexts, used in service of clarity, not abstraction
• Proficiency in Figma (After Effects a plus, but not required)

• • Ability to create basic animations or motion tests independently

• Interest in researching and experimenting with new tools, workflows, and technologies
• Experience working on product launch films, explainer videos, or product walkthroughs
• Ability to translate strategic complexity and feature detail into a story worth telling
• A genuine understanding of and connection to Figma's values and mission — someone who is curious about the product and passionate about understanding it
• Comfortable setting visual direction and seeing it through, driving the work autonomously when needed