Senior Enterprise Marketing Manager, Base

Coinbase is a mission-driven cryptocurrency company focused on increasing economic freedom and building the future of finance. The Senior Enterprise Marketing Manager will own enterprise and B2B product marketing for Base's financial markets, developing go-to-market strategies, enterprise proof points, and launches for institutional use cases including trading, lending, and tokenization. The role will lead cross-functional initiatives, drive market intelligence and performance measurement, and mentor junior product marketers.

Responsibilities:

• Own the enterprise GTM roadmap for Base financial markets, including positioning, messaging, segmentation, and launch strategy across institutional use cases (trading, lending, tokenization)
• Build a repeatable enterprise proof engine: written case studies, sales-enablement collateral, solution briefs, and flagship video content mapped to priority customer profiles
• Lead cross-functional launches with Product, BD, CDP, DevRel, Comms, Legal, and Compliance, translating complex and regulated capabilities into clear narratives for business buyers
• Drive competitive and market intelligence for enterprise crypto, bringing the voice of the enterprise customer into the product roadmap
• Define and report the metrics that matter - pipeline influence, partner amplification, launch performance, and adoption - then optimize against them
• Shape the working model for Base's enterprise marketing function and mentor junior PMMs as the team scales

Requirements:

• Track record of owning end-to-end GTM and launches for technical financial products with measurable adoption or revenue results
• Fluency with how onchain trading, lending, and tokenization work, and demonstrated ability to partner with Product and Engineering on roadmap decisions
• Proven cross-functional leadership in 0-to-1 environments, with examples of stretching from strategy through hands-on execution
• Experience marketing to financial institutions in regulated environments (e.g., MiCA, AML/CFT) or building/scaling a sales-enablement engine for a BD-led motion
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality
• 6+ years in product marketing or GTM roles with demonstrated B2B/enterprise outcomes, ideally in crypto and/or financial markets