Product Manager - Upstream (Hip/Knee)

Zimmer Biomet is a global medical technology company focused on enhancing patient mobility through innovative products and technologies. The Product Manager - Upstream (Hip/Knee) leads product strategy, market analysis, brand development, and commercialization for hip and knee joint solutions while collaborating with cross-functional teams and internal and external stakeholders.

Responsibilities:

• Within our hip/knee joint team, identifies market trends, issues and competitive environment and forms strategic plans for product brand or sub-segment. Leads the effort to initiate new product strategies in the form of supporting existing brands and/or sub-segment and creating new products
• Evaluates the needs of product marketing and sales personnel on a global basis and initiates strategies that meet regional and worldwide requirements
• Leads the marketing development effort to bring new products from concept through commercialization including market exit
• Actively participates in assigned project teams.  Acquires product information through market research and regional input to assure projects meet the needs of the intended markets
• Works across multiple internal and external groups such as design, packaging and labeling, regulatory claims, surgical technique generation, advertising, sales force education, etc
• Maintains high level of product category knowledge through staying current in published information, regional market contacts, surgeon interaction, and industry educational meetings
• Own major brands and/or sub-segment of the portfolio
• Responsible for cultivating strategy at the brand and/or sub-segment level
• Ensures execution of key strategies for the brand and/ or sub-segment level
• Interact closely with Marcom teams to define clear messaging for the brands/sub-segments
• Define clinical evidence plan with the clinical strategic lead for the bands and/or sub-segment

Requirements:

• B.A./B.S. required, preferably including formal studies in Business or Engineering
• 6-8 years of marketing experience required, prior internship/co-op within medical device preferred
• Familiarity with Zimmer Biomet products, procedures, and promotions preferred
• Orthopaedic experience is preferred
• Experience in both Sales and Commercial Marketing is preferred