Sector Marketing Manager

HED is an integrated design firm whose PreK-12 practice creates inspiring learning environments through collaboration among architects, engineers, planners, and designers. The Sector Marketing Manager leads the marketing function for the PreK-12 sector, overseeing proposals, RFP responses, presentations, content, awards, and sector marketing plans while supervising and developing Pursuit Specialists.

Responsibilities:

• Lead the day-to-day marketing function for Pre K-12
• Serve as the primary marketing point of contact for the Sector Business Leader, sector leaders, lead principals, and sector teams
• Help establish consistent sector messaging, qualifications, differentiators, and presentation of HED’s capabilities
• Coordinate sector marketing priorities, assignments, schedules, and resources
• Support the development and implementation of Pre K-12’s annual marketing plan in collaboration with sector leadership, Strategy and Development, and Communications
• Become an expert in the assigned sector’s portfolio, including relevant projects, clients, markets, services, awards, outcomes, and differentiators
• Maintain current knowledge of key sector personnel, their roles, credentials, expertise, project experience, and client relationships
• Understand the sector’s approach to its work, including common client needs, project types, delivery methods, market challenges, and value propositions
• Develop, maintain, and continuously improve sector-specific boilerplate, project descriptions, staff biographies, resumes, qualifications, case studies, and proposal content
• Coordinate sector award submissions, conference materials, sponsorship materials, speaking proposals, and other promotional activities
• Collaborate with Communications on public relations, thought leadership, social media, project announcements, editorial opportunities, and external messaging; and Strategy and Development on market-facing activities, client initiatives, conferences, events, and pursuit support
• Ensure sector marketing materials accurately reflect current capabilities, experience, organizational structure, and strategic priorities; identify content gaps and coordinate development of needed materials
• Capture and organize information from completed projects and pursuits for future use
• Oversee the marketing response process for RFPs, RFQs, interviews, presentations, qualifications packages, and related pursuit deliverables
• Collaborate with the lead principal and Strategy and Development team to understand the pursuit strategy, client priorities, win themes, team structure, and desired response
• Translate pursuit direction into clear, persuasive, and responsive written and visual materials
• Ensure submissions are accurate, complete, compliant, differentiated, and delivered on schedule
• Facilitate proposal reviews, interview preparation, presentation development, rehearsals, and final production
• Directly supervise the sector’s Pursuit Specialists
• Assign and balance workload based on deadlines, complexity, staff capability, and sector priorities
• Establish performance expectations and provide regular feedback, coaching, and mentorship
• Support employee development through training, stretch assignments, and exposure to increasingly complex pursuits and responsibilities
• Monitor the quality, responsiveness, productivity, and consistency of work produced by Pursuit Specialists
• Promote collaboration, accountability, resource sharing, and consistent work practices across the Marketing team
• Coordinate with other Sector Marketing Managers and Marketing leadership to address workload peaks, staffing needs, and firmwide priorities
• Adapt and reinforce firmwide marketing tools, campaigns, templates, proposal, pursuit, brand, and quality standards
• Track sector marketing workload, pursuit activity, outcomes, and recurring resource needs
• Identify opportunities to improve templates, content libraries, systems, processes, and team effectiveness
• Support the effective use of HED’s CRM, project data, staff information, digital asset management, and marketing technology platforms

Requirements:

• Bachelor's degree in Marketing, Communications, Business, English, Journalism, or a related field
• Eight to ten years of total marketing experience, including at least three years within architecture, engineering, construction, or professional services
• Demonstrated knowledge of complex RFP and RFQ processes within the A/E/C industry required
• Experience supervising, coaching, and developing marketing or proposal professionals required
• Strong writing, editing, organization, project management, and quality-control skills
• Ability to manage multiple concurrent deadlines and coordinate contributions from senior leaders and multidisciplinary teams
• Demonstrated ability to develop deep knowledge of a market sector, project portfolio, and professional team
• Strong judgment, interpersonal skills, accountability, and attention to detail
• Proficiency with relevant proposal, presentation, document production, CRM, and content management tools
• Prolonged periods of sitting at a desk and working on a computer
• Ability to communicate effectively in writing and verbally by phone, video conference, and in person
• Visual acuity sufficient to review and produce detailed written and graphic materials