Senior Marketing Manager, Solutions & Services Group (SSG)

Lenovo is a global technology company offering devices, infrastructure, software, solutions, and services. The Senior Marketing Manager will lead North America Solutions & Services Group marketing strategy and activation, driving awareness, demand, pipeline, and business growth. The role will develop customer-centric campaigns, align with sales and worldwide marketing teams, and lead a small marketing team.

Responsibilities:

• Own the North America SSG marketing strategy, priorities, and activation roadmap aligned to business growth objectives, Sales priorities, pipeline opportunities, and customer needs
• Build strategies that increase awareness, consideration, demand, and pipeline for SSG and strengthen market understanding of Lenovo’s broader solutions and services capabilities
• Translate complex offerings into compelling, customer-centric value propositions focused on business outcomes rather than individual products or capabilities
• Identify opportunities to drive services attach, cross-sell, upsell, and whitespace penetration across Lenovo’s customer base
• Use customer, market, Sales, pipeline, and performance insights to refine strategy and prioritize investment
• Position SSG as the strategic partner connecting customer business priorities with the technology, solutions, and services required to achieve them, with AI as a key transformation catalyst
• Develop customer journeys that help customers understand where to begin, how to prepare, what to prioritize, and how Lenovo can support them throughout their transformation
• Partner across IDG, ISG, and Lenovo’s ecosystem to create integrated plays spanning advisory and consulting, implementation, managed services, devices, infrastructure, software, and partner capabilities
• Develop integrated, multi-channel programs that generate demand, create and accelerate pipeline, and support SSG revenue priorities
• Integrate SSG throughout the customer journey—from awareness and education through consideration, conversion, expansion, and retention
• Partner with Segment Marketing to embed relevant SSG messaging, solutions, and experiences into audience-led campaigns and field activations
• Establish clear KPIs and continuously optimize programs based on performance and business impact
• Serve as a strategic marketing partner to NA SSG Sales leadership, translating business priorities, pipeline gaps, market opportunities, and seller needs into actionable marketing strategies
• Partner with Worldwide SSG Marketing to bring North America priorities and insights into global strategy, campaigns, content, and investment decisions
• Activate and optimize WW programs for North America while identifying opportunities that require Geo-led strategies and activation
• Serve as the SSG marketing lead across North America’s cross-functional marketing organization, ensuring SSG priorities are represented and activated across relevant programs
• Partner with Demand Generation, Media/Digital, PR & Communications, Events, Channel Marketing, Alliances, and other functions to translate SSG priorities into coordinated activation plans
• Provide the strategic direction, audience and solution context, and business requirements teams need to execute effectively
• Influence stakeholders across a highly matrixed organization to move priorities from strategy through execution, often without direct authority
• Lead, coach, and develop a high-performing marketing team, establishing clear priorities while fostering strategic thinking, collaboration, accountability, and growth
• Manage Net and Alliance-funded investments, program roadmaps, agency relationships, and execution against business priorities
• Establish and monitor KPIs across awareness, engagement, demand, pipeline, and business impact
• Communicate performance, insights, opportunities, risks, and recommended actions to senior Marketing and Business stakeholders

Requirements:

• 8+ years of progressive B2B marketing experience across field marketing, solutions/services marketing, demand generation, integrated marketing, or related disciplines
• Proven ability to translate business and Sales priorities into integrated marketing strategies that generate demand and influence pipeline
• Strong understanding of complex B2B buyer journeys, buying groups, audience segmentation, and customer-centric marketing
• Demonstrated ability to set strategy and lead execution across multiple teams and stakeholders in a highly matrixed global organization
• Demonstrated people leadership experience with the ability to coach, develop, and inspire marketing talent
• Strong executive communication, stakeholder management, analytical, and business acumen
• Ability to navigate ambiguity, influence without direct authority, and adapt quickly as business priorities evolve
• B2B marketing experience within IT services, managed services, professional services, technology solutions, AI/digital transformation, SaaS/software, or another solutions-led organization is strongly preferred
• Experience marketing solutions and services that are sold with, attached to, or integrated across hardware and/or software portfolios
• Demonstrated ability to market business outcomes and solution value rather than individual product features
• Experience developing integrated GTM motions spanning hardware, software, services, and partner/alliance solutions
• Familiarity with AI, digital workplace, lifecycle and managed services, infrastructure, cloud, security, sustainability, or as-a-Service models
• Experience with cross-sell, upsell, services attach, customer expansion, or whitespace strategies
• Familiarity with CRM, marketing automation, intent, account targeting, and marketing analytics platforms
• Experience activating programs across multiple B2B audiences