Group Manager, Acquisition Marketing (B2B)

Superhuman is an AI productivity platform offering applications and agents that help people work more efficiently. The Group Manager, Acquisition Marketing (B2B) will lead and scale paid B2B acquisition across Commercial, Education, and Enterprise segments, owning strategy, execution, optimization, measurement, and experimentation. The role partners cross-functionally to connect performance marketing with pipeline and revenue outcomes while managing and mentoring a small team.

Responsibilities:

• Own execution and performance of B2B paid acquisition campaigns, from full-funnel strategy and audience-to-plan translation through hands-on, in-platform optimization
• Translate multiple target audiences into comprehensive media plans, defining channel mix, budget allocation by funnel stage, flighting/pacing, and KPI frameworks grounded in audience research, competitive insights, historical performance, and SaaS benchmarks
• Build and maintain growth forecasts tied to Superhuman revenue targets, CAC, and efficiency goals, projecting reach, engagement, conversion, pipeline contribution, and ROI
• Lead performance strategy and execution across Paid Social, Display, Video, Paid Search, 6sense, LinkedIn, and YouTube to drive B2B growth across desktop and mobile
• Develop and own a unified, cross-channel roadmap that aligns incrementality-based testing, budgeting, attribution, and insights across channels
• Design and evolve a robust measurement and attribution framework that connects channel performance to Commercial, EDU, and Enterprise revenue, pipeline, CAC, and LTV
• Establish a structured pipeline for experimentation and innovation across B2B marketing channels, leading the testing roadmap end to end—hypothesis development, experiment design, analysis, and scaling of learnings
• Actively manage performance against targets, identifying efficiency and scale opportunities through structured reporting, attribution analysis, and continuous experimentation
• Partner cross-functionally with Demand Generation, Lifecycle, Sales, Product Marketing, Data Science, Product, Engineering, and Creative to align targeting, placements, messaging, and creative sequencing across the buyer journey
• Monitor and clearly communicate performance, surfacing opportunities, risks, and insights to leadership while driving toward LTV/CAC, CPA, incrementality, and revenue goals
• Manage and mentor 1–2 channel specialists and contractors, providing coaching on channel strategy and career development while remaining deeply engaged in execution

Requirements:

• 8-10+ years of experience in digital or performance marketing, with deep expertise in B2B paid acquisition and full-funnel media strategy
• Proven ability to translate multiple target audiences into comprehensive media plans, defining channel mix, budget allocation by funnel stage, pacing, and KPI frameworks aligned to revenue goals
• Strong track record of connecting creative, targeting, and channel strategy to measurable business outcomes (pipeline, revenue, LTV/CAC, CPA, incrementality), using audience research, competitive insights, historical performance, and SaaS benchmarks to inform investment decisions
• Deep hands-on experience in media buying and in-platform optimization, including structured testing frameworks, experimentation, and attribution analysis
• Demonstrated ability to forecast performance and model expected reach, conversion, pipeline contribution, and ROI
• Comfortable as a working manager—able to dive into platforms, diagnostics, and experiment design while owning long-term strategy and performance reporting
• Experience managing and developing a small team, including coaching, feedback, and performance management
• Highly collaborative, with experience partnering across Creative, Product Marketing, Demand Gen, Data Science, Product, Engineering, and external partners
• Alignment with Superhuman's values and culture
• Strong analytical skills and a track record of data-driven decision-making; experience with SQL, incrementality testing, and advanced attribution approaches is a plus