Lifecycle Marketing Manager

Function Health is an AI-powered health platform that helps people understand, measure, and improve their health through comprehensive data, testing, and personalized guidance. The Lifecycle Marketing Manager will own lifecycle marketing for SuppCo, building automated customer journeys across email, push, and in-app messaging to drive engagement, conversion, retention, and growth. The role will also manage personalization, campaign experimentation, KPI reporting, and cross-functional lifecycle initiatives.

Responsibilities:

• Own SuppCo’s lifecycle marketing end to end — strategy, execution, and reporting across email, push, and in-app messaging
• Build SuppCo’s lifecycle automation foundation from the ground up: onboarding, engagement, conversion, replenishment, and winback journeys in Iterable
• Leverage Iterable Catalog to match SuppCo’s product feed to member stacks and deliver personalized supplement recommendations at scale
• Partner with the Growth creative team and our AI-assisted content engine to brief, refine, and ship on-brand campaigns at high velocity
• Define and track lifecycle KPIs — activation, repeat purchase rate, LTV, and churn — and run a disciplined experimentation program against them
• Collaborate with SuppCo product and Function Lifecycle teams to connect SuppCo journeys with the broader Function member experience
• Provide lifecycle support for new launches that touch SuppCo, including credits, family plans, and add-on offerings

Requirements:

• Hands-on expertise in Iterable (or a comparable ESP such as Braze or Klaviyo) — journey building, segmentation, dynamic content, and deliverability
• A proven track record of building lifecycle programs from scratch and scaling them into meaningful revenue drivers
• Strong analytical skills: you define your own KPIs, design clean experiments, and turn data into decisions
• An excellent cross-functional collaborator who moves fast with product, creative, and data partners
• Comfort with AI-assisted content workflows and a bias toward automating repeatable work
• Passion for health, wellness, and Function's mission of empowering people to live 100 healthy years
• 6+ years of lifecycle/CRM marketing experience, ideally at a high-growth e-commerce or subscription consumer brand
• Nice to have: Iterable Catalog experience, supplement or health e-commerce background, basic HTML email skills, and familiarity with SQL or product analytics tools