Product Marketing Manager

Propel is a technology company strengthening the social safety net by improving how government benefits are delivered. The Product Marketing Manager will bring consumer products and features to market by developing positioning, messaging, go-to-market and lifecycle strategies, and partnering across teams to drive adoption and engagement.

Responsibilities:

• Build a deep understanding of our audiences—their needs, motivations, perceptions, and sources of confusion—and use those insights to shape product and marketing decisions
• Define and test differentiated positioning, value propositions, naming, and messaging
• Write clear, compelling customer-facing copy for product launches and lifecycle communications
• Lead go-to-market and lifecycle plans that drive discovery, activation, and repeat engagement
• Bring audience and market insight into product development, from early strategy through launch and iteration
• Define success measures, design experiments, and use adoption, engagement, conversion, and revenue data to evaluate impact and adjust the strategy

Requirements:

• 5+ years of experience in product marketing or a closely related role, ideally in a consumer technology environment
• Exceptional writing skills and the ability to make complex products clear, compelling, and trustworthy
• A track record of developing positioning and messaging and leading go-to-market strategy for new or evolving products
• Hands-on experience writing lifecycle communications that support onboarding, engagement, retention, or reactivation
• Strong audience orientation and a practical approach to using qualitative and quantitative insights to make decisions
• A track record of setting measurable goals, designing experiments, and using adoption, engagement, conversion, and revenue data to evaluate impact
• Comfort operating autonomously in a fast-moving environment, creating structure from ambiguity, adapting as priorities shift, and building buy-in across teams
• We're currently accepting applications from the states we have an established entity, which includes California, Colorado, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, New Jersey, New York, Oregon, Pennsylvania, Texas, Virginia, and Washington
• Experience marketing products in benefits, healthcare, Medicare, financial technology, or another complex or highly regulated consumer category