Senior Manager - Account Based Marketing - QualityOne

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. They are seeking a Senior Marketing Manager to build and deliver world-class Field and Account Based Marketing campaigns to drive business growth from strategic accounts.

Responsibilities:

• Develop, execute, and optimize data-driven multi-channel field marketing and ABM campaigns to achieve sales goals, from concepting and aligning with internal teams all the way through to execution & post-campaign analysis and reporting
• Apply an experimentation mindset to ABM campaigns to drive, test, learn, and optimize
• Collaborate closely with account partners and strategy leads on strategies to attract and close key accounts and to ensure strong cross-functional alignment
• Partner with content, field and digital marketers to build, execute and track integrated campaigns
• Understand complex buying/selling processes involving multiple decision-makers
• Oversee the timely execution of ABM plans
• Measure campaign effectiveness based on appropriate KPIs
• Execute high-impact field campaigns and ABM initiatives to expand and accelerate the sales pipeline
• Influencing active opportunities in the pipeline to reduce the sales cycle and drive faster conversions

Requirements:

• 6+ years experience in marketing or customer facing roles (Sales, CSM) for an enterprise software or cloud-based solution provider
• Strong experience in building and executing integrated marketing programs, managing program budgets, and reporting
• Proven ability to build relationships and collaborate across stakeholders
• Hands-on, collaborative, multi-tasker, creative, strategic thinker, and analytical mind to manage cross-functional teams across different geographies
• Strong project management skills and ability to manage multiple priorities and projects at the same time with excellent attention to details
• Excellent oral and written communication skills
• Excellent team player with a positive attitude and a strong sense of ownership
• Experience with sales, CRM and marketing automation systems
• Bachelor's degree required
• Industry experience in the consumer product industries and their value chain is a plus
• Any second language is a plus