Marketing Manager, Pharmaceutical Industry (B2B)

The client is a global supplier and service provider for pharmaceutical and dietary supplement manufacturers, offering products and solutions for solid dosage production. The Marketing Manager will support North American brand growth by planning and executing events, campaigns, content, webinars, email marketing, lead-generation activities, and performance reporting.

Responsibilities:

• Help plan and execute regional exhibitions, events, conferences, and trade shows across North America to build brand visibility and engage prospective clients
• Coordinate event logistics - booth set-up, displays, banners, brochures and other collateral - working with the central marketing team and external vendors
• Provide on-site support before, during, and after events, and manage follow-up activities
• Source and coordinate local partners, industry associations, and vendors to run webinars and seminars in North America
• Support the planning, promotion, and smooth delivery of these sessions, and help capture leads and feedback from attendees
• Contribute to the regional content strategy and help shape the North American content calendar under the guidance of the marketing team
• Help gather content inputs from sales, product, and business teams - customer stories, case studies, product information, and market insights - for use in marketing materials
• Coordinate with the central marketing and creative teams on content production and localization for the North American market
• Plan and help execute email marketing campaigns for the North American region, including audience segmentation, scheduling, and follow-up
• Support targeted lead-generation campaigns and track responses
• Maintain and update marketing contact databases, ensuring data quality and accuracy
• Coordinate with sales and business teams to align marketing activities with commercial priorities
• Help measure the return on investment (ROI) of marketing activities by tracking the outcomes of leads generated from campaigns and events
• Compile and maintain regular reports on marketing activities, campaign performance, event outcomes, and ROI
• Track marketing spend against budget and maintain accurate records
• Share performance insights and simple dashboards with the marketing and business teams to support decision-making
• Help gather market, industry, and competitor intelligence to support regional marketing strategy and planning
• Support brand consistency across regional marketing materials and channels

Requirements:

• • Bachelor's degree in Marketing or similar
• • 3 years minimum in Marketing, preferably in the Nutritional Supplement Industry or the Pharmaceutical Industry with Oral Dosage experience (tablets, capsules, etc.) or with an ancillary company in the pharmaceutical industry (machinery for solid dose manufacturing, granulation, powder manufacturing, blending, mixing, tableting, grinding, spray drying, packaging, encapsulation, etc.)
• • Hands-on experience with email marketing and marketing/CRM tools
• • Strong coordination, organizational, and communication skills
• • Exposure to event and exhibition coordination
• • Experience with content coordination and digital marketing (email, social, and webinars)
• • Experience working alongside sales teams and tracking marketing ROI
• • Exposure to the pharma or pharma-ancillary industry
• • Willingness to travel occasionally for events as needed