Vice President/Vice President Group Manager, Culture + Connection - Brand Marketing Group

M Booth is an agency that creates culturally resonant campaigns, earned media, digital innovation, and insights-driven work for brands. The Vice President/Vice President Group Manager will lead consumer marketing accounts, advise clients, develop culture-driven strategies and programming, manage teams and budgets, and drive influencer, tastemaker, and new business initiatives.

Responsibilities:

• Lead top consumer brands in food, beauty, beer, luxury spirits or beverages brands that activate in culture, from Aspen to Art Basel, Coachella to F1 and the US Open
• Be client relationship lead, and serve as a trusted voice and advisor
• Dissect client business objectives/goals and craft strategies that achieve those goals in a disruptive fashion
• See the future - ID the trends, people, brands that are relevant and complement the clients and work we do
• Develop strategic recommendations and sell-in programming
• Manage a team and all workflow across the full account, including overseeing all programs and managing the budgeting and staffing of the business
• Strengthen relations with and bring relevant tastemakers, brand partners and influencers in to the fold of brands on an programmatic and ad hoc basis
• Report on competitive brand and lifestyle trends to clients; demonstrate ability to be nimble and develop one-of-a-kind “ways in” for brands harnessing these trends

Requirements:

• An energetic and dynamic culture connoisseur
• A strong networker with relationships that span fashion, food/bev, luxury, entertainment, sports, art, etc
• Your finger on the pulse and an expert in how to tap into what's trending and drive buzz and conversation for brands in quick turn, exciting ways
• Out on the scene and ready to connect dots and develop the relationships that matter
• A client whisperer who doesn't just do what's asked by your clients but is a true partner, guiding them by identifying and developing programs around their biz needs while establishing trust and collaboration between our team and theirs
• Expertise in how influencers can drive success for brands, and guiding a team of influencer experts for your brands
• An excellent communicator and presenter to clients, internal stakeholders, and new business prospects
• An experienced new biz builder including incremental growth + new business
• A critical thinker who goes beyond the surface level, and has exceptional problem-resolution skills, including the ability to think creatively and outside the box
• We are looking for someone based in NYC or LA
• 8-10+ years of marketing experience; experience working on luxury brands ideal
• Solid foundation in public relations – both traditional media and digital
• Proven ability to lead projects, communicate effectively, think strategically and build of-the-moment and future-forward collaborations that transcend culture
• Ability to “roll with it” and be nimble when there are changes to pathways and needs to counsel on pivots
• Experience with tastemaker/influencer ID, negotiation and activation management
• Ability to counsel and provide ongoing strategic POVs
• The ideal candidate will have a solid foundation in consumer marketing specifically: traditional public relations, large integrated programming, social strategy, and influencer marketing (paid and organic)
• Ability to command a room and get stakeholder buy-in from multiple channels
• Bachelor's Degree
• Ability to travel and be in person with clients in their office, at events, and activations (this is required)
• experience working on luxury brands ideal