Senior Product Manager, In-Store Ad Products

Best Buy is a technology retailer focused on helping customers through personalized technology solutions in stores, online, and in their homes. The Senior Product Manager, In-Store Ad Products will define and build product strategy for Best Buy Ads, lead retail media product development, and drive advertising growth through market insights, cross-functional collaboration, vendor management, and new monetization opportunities.

Responsibilities:

• Own and lead the product roadmap for Best Buy Ads, driving innovation and differentiation in the retail media space
• Build and enhance platforms for DOOH campaign planning & inventory management
• Use market, consumer, and client insights to shape product strategy
• Collaborate across internal teams—business, tech, and marketing—to deliver standout advertising solutions
• Manage vendor relationships and coordinate development efforts
• Identify new monetization opportunities and guide the team on emerging capabilities
• Stay ahead of industry trends and bring fresh ideas to fuel program success

Requirements:

• 5 years in product management, marketing, retail media, or advertising
• 2 years working with store advertising technology, ad server tech and media supply platforms
• Bachelor's degree in Computer Science, IT, Business, or a related field or equivalent experience
• Experience in retail media
• Strong cross-functional influence and stakeholder engagement
• Excellent time management and deadline-driven mindset
• Clear, confident communication skills
• Detail-oriented with strong analytical thinking
• Understanding of media buying and selling from concept to analysis