Partner Marketing & GTM Activation Manager

Napster Corp. builds embodied, multimodal AI agents for employees and customers. The Partner Marketing & GTM Activation Manager owns partner messaging and activates joint go-to-market plans through campaigns, events, marketplace offers and launches, measuring their pipeline impact and ROI.

Responsibilities:

• Own the partner narrative: build joint value propositions, messaging and positioning per partner type and key partner, in line with Corporate Marketing, Comms and Brand
• Bring the ideas: use data and market insight to propose creative ways to scale through our partners' capabilities and channels — locally, regionally and globally
• Own partner events: lead every event where partners are present or are the audience — local, regional and flagship partner events, partner summits and roundtables — from concept to pipeline follow-up. Coordinate Lunch & Learns with our partners and the wider partner team
• Activate joint GTM plans: turn agreed plans into campaigns, webinars, content and launch activations with our partners
• Drive marketplace execution: together with Partner Ops & Marketplace, run hyperscaler marketplace offers, listings and the campaigns behind them
• Go first in new markets: where no one is running anything yet, lead partner activation together with the local Channel or Alliance Manager
• Measure what works: run MDF-funded and own campaigns end to end, track spend, and report ROI and pipeline impact
• Keep one partner marketing plan: a quarterly plan and calendar, agreed with the partnership leads and visible to the whole team
• Coordinate across teams: connect the partner organization, Comms, Marketing and Commercial Enablement so every request lands with the right owner; support our partner program and ecosystem growth team with marketing
• Make it repeatable: turn what works into event, campaign and marketplace playbooks the team and partners can reuse

Requirements:

• Experience in partner or channel marketing, ideally in B2B technology, SaaS or AI
• A track record of running partner events, joint campaigns and co-marketing with alliances, SIs or technology partners
• Hands-on campaign and marketplace execution, ideally on a hyperscaler marketplace
• Experience with MDF, campaign budgets and ROI reporting
• Strong writing and messaging: you can make a joint value proposition land in one slide
• Confident presenting ideas to partners and senior stakeholders
• Are structured and process-driven: your plans, calendars and trackers are the ones others rely on
• Are data-driven and creative: you find new ways to scale through our partners' capabilities and channels
• Run campaigns end to end and always know their return on investment
• Work hand in hand with Partner Ops & Marketplace and Program leads
• Bring ideas, and enjoy being the first to try something in a new market
• Keep partner teams, Comms, Marketing and Enablement connected, so nothing falls between them
• Are low-ego, practical and happy to roll up your sleeves