Senior Product Marketing Manager- GRC

Workiva Inc. is hiring a Senior Product Marketing Manager, GRC, to shape and execute go-to-market strategy for its GRC solutions. The role develops market positioning and messaging, leads launches and sales enablement, aligns cross-functional teams, and brings customer, competitive, and regulatory insights into marketing and product strategy.

Responsibilities:

• Develop differentiated positioning and messaging that clearly communicates the value of Workiva’s GRC solutions
• Shape how we engage risk, auditand compliance buyers, turning platform capabilities, including AI-enabled innovation, into compelling narratives that resonate across campaigns, content, events, and sales conversations
• Bring Workiva’s point of view on risk management, internal audit, compliance  and regulatory readiness , to life across marketing channels
• Partner with Product Management to understand roadmap priorities and translate capabilities into market-ready messaging, launch plans, and enablement
• Lead cooperative efforts across Sales, Customer Success, Demand Generation, Content, and Field Marketing to deliver cohesive, high-impact campaigns and integrated GTM execution
• Foster alignment among internal stakeholders around launch priorities, buyer needs, competitive insights, and field feedback
• Lead go-to-market strategy and execution for assigned GRC capabilities, from market insight to launch planning to field enablement
• Develop launch materials, pitch narratives, objection handling, competitive positioning, and customer-facing messaging
• Enable Sales with tools, narratives, and insights that help accelerate pipeline, improve buyer engagement, and increase win rate
• Measure the effectiveness of go-to-market activities, using insights to optimize future launches, campaigns, and enablement
• Embed AI into the core of PMM to power our go-to-market engine: automating competitive research to identify market gaps, using generative models to pressure-test messaging against specific personas, and leveraging AI-driven insights to accelerate product discovery
• Bring customer, buyer, competitive, and regulatory insights into the business to inform messaging, product direction, and go-to-market strategy
• Navigate ambiguous market shifts, including evolving compliance requirements, buyer expectations, AI, and competitive offerings to deliver clear business context to internal teams
• Partner with customer-facing teams to understand field feedback and evaluate buyer objections to identify customer needs and emerging market opportunities
• Translate market insight into actionable recommendations that strengthen Workiva’s GRC positioning and commercial execution

Requirements:

• 6+ years in product marketing, solutions marketing, or related B2B SaaS marketing roles
• Bachelor's degree in marketing, business, communications, finance, accounting, risk management, or a related field
• Proven experience developing positioning, messaging, launch plans, sales enablement, and go-to-market programs for technical enterprise software solutions
• Ability to translate complex regulatory, data, workflow, and AI-enabled innovation into compelling, differentiated value
• Demonstrated ability to support pipeline, adoption, customer engagement, and sales effectiveness through go-to-market strategy and enablement
• Strong collaborator with the ability to influence stakeholders across Product, Sales, Marketing, Customer Success, and other teams
• Strong understanding of enterprise buyers and the ability to turn customer and market insight into competitive advantage
• Ability to understand and communicate how AI-enabled capabilities create customer value in GRC workflows