Tour Marketing Manager

Peachtree Entertainment is a national concert promoter focused on touring projects, indoor rodeo concepts, and outdoor festivals. The Tour Marketing Manager will execute full-funnel marketing campaigns for concerts and tours, supporting campaign strategy, creative development, digital performance monitoring, budgeting, artist and venue coordination, promotions, and reporting.

Responsibilities:

• Build and support the execution of marketing campaigns for concerts and tours, ensuring key milestones are effectively promoted across channels
• Assist with campaign planning, media buying (traditional and digital), and budget tracking, ensuring deliverables align with strategic goals and timelines
• Partner with external media agencies to traffic creative and monitor digital media campaign performance
• Manage invoice tracking and assist with budget reconciliations
• Serve as the day-to-day contact for internal teams (talent buying, ticketing, creative) to ensure marketing deliverables are aligned across departments
• Support communication and asset routing to artist management teams, agents, and venue marketers, ensuring timelines and approvals are met
• Collaborate with venue partners and local market teams to maximize awareness and ticket sales
• Coordinate with the creative and social media team to develop assets for social media, email, digital ads, and market-specific promotions
• Ensure brand consistency across all show marketing materials
• Assist with market-specific promotions, including ticket giveaways, contests, and influencer campaigns
• Identify and support grassroots marketing efforts and non-traditional promo opportunities in key markets
• Compile and maintain weekly marketing trackers highlighting ticket trends, digital performance, and campaign highlights
• Participate in post-show recap presentations with learnings and recommendations

Requirements:

• 3–5 years of experience in entertainment, festival, or sports marketing (live events or promoter experience strongly preferred)
• Strong project management and organizational skills with excellent attention to detail
• Creative problem solver who thrives in fast-paced environments and can think outside the box
• Working knowledge of digital advertising, email/SMS marketing, and content strategies
• Comfortable using project management and reporting platforms to track performance
• Excellent written and verbal communication skills, with the ability to collaborate across departments and with external partners
• Ability to manage multiple campaigns at once, work under tight deadlines, and adapt quickly to shifting priorities