Senior Growth Marketer

RemodelBoom is a revenue-sharing growth partner for home improvement companies in the U.S. The Senior Growth Marketer will own the creative strategy for Meta ads, including researching audiences, developing concepts, writing scripts, briefing video editors, and using performance data to improve results. The role focuses on generating homeowner leads, appointments, and sales through direct-response advertising.

Responsibilities:

• Researching our avatars obsessively: homeowner pain points, Reddit threads, competitor ads, and what's winning in adjacent industries
• Generating new ad concepts per week, with strong iteration on anything that's working
• Writing hooks, scripts, and storyboards
• Briefing video editors, reviewing their output, and giving fast, decisive go/no-go feedback
• Reading the ad account data to inform creative decisions (a separate media buyer handles the running of ads)
• Explaining why an ad worked or didn't, using real psychological reasoning
• Evolving the creative strategy as data comes in

Requirements:

• You've worked as a creative strategist for brands with meaningful ad spend and have a portfolio of video ads that actually converted
• You research fanatically. You know the TikTok ads that convert with Gen Z are nothing like what converts with a 55-year-old homeowner in middle America, and you'd never confuse the two
• You understand direct response cold. The goal isn't awareness, it's conversion
• You love copywriting. Halbert, Ogilvy, and Schwartz are your heroes
• You generate bold, outside-the-box ideas and can sustain output without burning out on the same concepts
• You're equally at home reading a spreadsheet of hook rates and dreaming up a wild new concept
• You can watch a failed ad and articulate the psychology of why it missed
• You know what stops the scroll and how to write hooks that are almost impossible to ignore
• You give video editors fast, decisive feedback, and the ads come back looking like what you had in mind
• You use AI fluently. Claude is second nature
• Experience in home improvement, lead generation, or local services is a plus, but strong DTC e-commerce backgrounds are equally welcome