Staff Marketing Manager

NerdWallet is hiring a data-first Staff Marketing Manager to lead email and push notification strategy and execution for a business vertical or customer engagement area. The role focuses on improving customer engagement, retention, and lifetime value through personalized campaigns, experimentation, performance measurement, and cross-functional partnership.

Responsibilities:

• Own email and push notification strategy end-to-end, from planning and execution through experimentation, analysis, optimization, and scaling, and evolve the engagement roadmap as customer insights and business priorities change
• Design and launch net-new campaigns and automated programs, using segmentation and personalization to improve customer engagement, retention, and LTV
• Partner with Product, Engineering, Analytics, and Data Science to improve email and push infrastructure, develop predictive models and targeting strategies, and test integrated customer experiences
• Own performance measurement and ROI across email and push, and build and maintain the reporting frameworks that support continuous optimization
• Design and run rigorous A/B tests across creative, landing pages, audience targeting, and customer experiences, and use the results to decide what to scale, improve, or discontinue
• Translate performance, test results, and customer behavior into recommendations that influence marketing strategy, product decisions, and business priorities, and communicate impact and trade-offs to stakeholders and leadership
• Mentor teammates, constructively challenge existing practices, streamline workflows, and flag operational risks early with proposed solutions

Requirements:

• 7+ years of professional experience working with data and cross-functional stakeholders in marketing or a related function
• Strong analytical skills: you're comfortable pulling insights from data to guide strategy and prove impact
• Hands-on experience with a customer engagement platform such as Braze, Iterable, or Salesforce Marketing Cloud
• Experience managing budgets and reporting performance against KPIs
• Strong cross-functional collaboration skills, with the ability to influence decisions and drive outcomes without direct authority
• An owner mentality with a bias for action: you flag issues early and bring potential solutions
• AI literacy, with the ability to use AI and automation tools to build solutions on your own
• A bachelor's degree in a technical field (mathematics, economics, engineering, or statistics) or equivalent hands-on professional experience
• Familiarity with SQL and/or HTML
• Experience in fintech, consumer finance, or another regulated industry