ABM/B2B Marketing Campaign & Content Manager

Becker’s School Supplies is seeking a senior B2B Growth Marketing Manager to lead integrated growth campaigns that drive customer acquisition, reactivation, and account expansion. The role owns the campaign lifecycle, including strategy, audience definition, execution, sales enablement, performance measurement, and optimization, while partnering with cross-functional teams.

Responsibilities:

• Lead integrated B2B growth campaigns from strategy and audience definition through execution, measurement, and optimization
• Develop customer acquisition, reactivation, and account expansion campaigns, including audience segmentation, offers, channel strategy, and performance goals
• Leverage AI tools to enhance campaign planning, audience insights, content development, testing, quality assurance, and performance analysis
• Manage campaign execution, timelines, approvals, and quality assurance to deliver accurate, brand-aligned marketing programs
• Drive demand generation and conversion initiatives across digital channels, including lead generation, landing pages, customer journeys, and website optimization
• Partner with sales, ecommerce, customer service, and other cross-functional teams to support revenue growth, account expansion, and sales enablement efforts
• Analyze campaign performance, customer feedback, and business results to identify opportunities, mitigate risks, and recommend improvements
• Continuously improve marketing processes, testing strategies, segmentation, reporting, and customer experience initiatives, including NPS-related programs

Requirements:

• Candidates must reside in either Delaware, Florida, Georgia, Massachusetts, New Jersey, Pennsylvania or Virginia
• Bachelor's degree in marketing, business, communications, or a related field required
• 8+ years of progressive experience in B2B marketing, growth marketing, demand generation, campaign management, or integrated marketing
• Demonstrated experience owning campaigns from strategy and planning through execution, launch, measurement, and optimization
• Strong understanding of B2B customer journeys, segmentation, lead generation, customer expansion, customer reactivation, nurture flows, and sales enablement needs
• Experience leading integrated marketing programs, audience segmentation strategies, campaign execution, and cross-functional initiatives
• Working knowledge of marketing automation, email marketing, CRM, database marketing, web analytics, SEO, landing page optimization, reporting tools, and campaign performance measurement
• Strong project management, communication, and quality assurance skills, with the ability to manage multiple campaigns, deadlines, stakeholders, and shifting priorities
• Analytical mindset and sound business judgment, with the ability to interpret performance data, identify trends, and recommend practical improvements
• Collaborative, accountable, and service-oriented approach with comfort operating in a growing, evolving marketing organization
• Ability to be a team player with collaborative approach and a strong customer focus
• Excellent communication and interpersonal skills, attention to detail and follow through
• Ability to define problems, collect data, establish facts and draw valid conclusions
• advanced degree or relevant certifications
• ecommerce, distribution, education, school supplies, or multi-channel B2B experience preferred
• Google Analytics experience preferred
• Experience working in corporate marketing or at a marketing agency preferred