Content Marketing Manager (Brand & Creative)

Column is a software platform for public information. The Content Marketing Manager (Brand & Creative) will build and manage Column’s content engine, shaping its brand across channels through visual, video, and written content. The role also supports customer storytelling, campaign creative, and a consistent brand voice.

Responsibilities:

• Own Column’s visual brand across channels, keeping our website, emails, social, reports, decks, and collateral consistent, polished, and recognizably Column. Evolve and document brand guidelines, templates, and reusable design systems for marketing
• Design high-quality marketing assets, including one-pagers, sales collateral, case study layouts, monthly Public Notice reports, presentations, conference and event materials, infographics, and data visualizations
• Produce and edit video for social, YouTube, website, product launches, webinars, and customer testimonials, from short-form clips and motion graphics to edited interviews
• Lead creative for social media, growing Column’s LinkedIn presence with scroll-stopping graphics, carousels, and short video, and turning reports, customer stories, webinars, and news commentary into visual posts
• Design and improve email and web experiences, building on-brand email templates and campaign graphics, and partnering on website pages and landing pages (Framer) to make them clearer, sharper, and better converting through testing
• Bring customer stories to life, from interviews and data collection through written case studies, pull quotes, designed layouts, and video testimonials
• Write with craft and voice, contributing blog posts, newsletters, social copy, and campaign messaging, and helping keep Column’s brand voice consistent and human across everything we publish
• Help run the marketing calendar, managing creative requests from intake through design, review, and delivery so the team ships consistently and on time

Requirements:

• Strong brand instincts and visual taste. You know when something looks good or bad, can articulate why, and hold a high bar for craft, typography, layout, and consistency
• Skilled designer with a portfolio of polished B2B or brand work across formats: social graphics, one-pagers, reports, decks, email, and web
• Comfortable with video, including shooting or sourcing footage, editing, captioning, and simple motion graphics for social and web
• Someone who loves to write. You write clearly and with personality in your own words, you enjoy shaping brand voice, and you can make complex, legal, or regulatory topics feel clear and credible
• Systems-minded, able to build templates and brand guidelines that help the whole company produce on-brand work faster
• Organized and reliable, managing multiple creative requests and stakeholders while shipping on schedule without sacrificing quality
• Curious and collaborative, interested in government, law, local media, and access to information, and comfortable interviewing customers, CSMs, and leadership to find the story
• 5+ years of experience in content marketing, brand or marketing design, creative, or a related field
• A portfolio showing strong visual design across formats (social, one-pagers, reports, decks, email, web)
• Proficiency in Figma, Adobe Creative Suite, Canva, or similar tools
• Video editing experience (Premiere, CapCut, Descript, After Effects, or similar)
• Strong writing skills and genuine enjoyment of writing in your own voice
• Strong project management skills, including managing multiple stakeholders and competing deadlines
• Motion graphics or animation experience
• Experience building or maintaining brand guidelines and design systems
• Experience with lifecycle marketing platforms like Customer.io and website tools like Framer
• Experience with B2B SEO, A/B-tested email campaigns, or landing page optimization
• Photography or on-camera interview experience
• Familiarity with government technology, legal technology, local media, public notice, or another regulated industry