Senior Content Marketing Manager

OneSignal is seeking a Senior Content Marketing Manager to own its editorial strategy and create content that advances brand and business goals. The role develops customer stories, research, thought leadership, and distribution programs while measuring impact and using AI to improve content workflows.

Responsibilities:

• Own OneSignal’s content strategy and editorial direction, developing compelling stories, themes, and thought leadership that support brand and business goals
• Create high-quality content—including practical guides, customer stories, research, and thought leadership—that translates complex ideas into actionable insights
• Uncover original stories by interviewing customers and industry experts to showcase unique perspectives, customer outcomes, and business impact
• Drive content distribution and partnerships across channels, collaborating with Marketing, executives, creators, publishers, and partners to expand reach and engagement
• Grow organic visibility through SEO and AEO, optimizing content for search engines and AI discovery to drive qualified traffic and demand
• Leverage AI to build efficient workflows for research, briefing, editing, and content repurposing while maintaining quality, accuracy, and brand voice
• Lead the annual State of Customer Engagement report and measure content performance against MQLs, SQLs, and pipeline to continuously optimize strategy and investment

Requirements:

• 6+ years of content marketing experience in B2B SaaS
• Excellent writing and editing skills, and ability to explain complex subjects clearly
• Experience building content strategy and execution, from identifying an opportunity through publication and distribution
• Strong customer communication skills and ability to conduct customer interviews, write compelling stories, and get customer approvals
• Expertise in SEO and an experimental approach to discovery through AI search
• Practical experience using AI in content workflows to improve efficiency and output without sacrificing quality
• The ability to prioritize, manage competing requests, and collaborate effectively across teams
• Can move quickly, make sound decisions in an ambiguous environment and adapt as priorities evolve
• A can-do attitude and willing to take on challenges without clear direction
• Friendliness & Empathy
• Accountability & Collaboration
• Proactiveness & Urgency
• Growth Mindset & Love of Learning