Marketing Insights Researcher

The mission of the Marketing Insights team is to understand the needs, experiences, behaviors, and attitudes of our users and customers to maximize the value Meta can deliver across our products, platforms and services. Our team is composed of experts in research technique and practice, but our differentiator is how we act as full-stack partners to help identify and actualize the marketing strategies that connect people and businesses to meaningful experiences.

Reality Labs Marketing Insights supports Meta's Reality Labs business across both our virtual/mixed reality and wearables product lines, partnering with a range of cross-functional partners (Product Marketing, Creative Marketing, Brand, Product Management, UX Research, etc.) to drive product and marketing strategies that are grounded in consumer insights. This role is on the frontier of innovation in nascent and growing categories, with room to help shape the products and experiences we deliver to our users, and how we bring those products and experiences to market.


Responsibilities
Identify opportunities and develop the learning agendas (in collaboration with other functions such as User Experience Research (UXR), Data Science, Creative) to support progress on business goals, with a focus on the intersection between AI and hardware – exploring opportunities to integrate AI powered features and experiences into personal consumer hardware (e.g. Meta Quest VR headsets, Meta Ray-Ban AI glasses)
* Responsible for framing strategy decisions, driving alignment, and unblocking progress – ensuring the right conversations are happening and marketing is set up to succeed
* Design and execute quantitative and qualitative research to support decision-making, strategic planning and shape marketing and brand strategies, campaign development, product development, retail and channel strategy
* Translate research findings into actionable insights with clear recommendations; producing highly effective communication that motivates people to apply learnings in marketing and across the organization

Qualifications
Research Expertise: 8+ years of research experience. Deep experience with qualitative and quantitative methods, with the ability to apply them in a business context to inform decision-making
* Marketing Expertise: Proven expertise in shaping insights-driven marketing campaigns and product launches from definition to execution, with a focus on shaping strategy, driving alignment, and delivering business outcomes
* Strategic Leadership: Resolves ambiguity, drives cross-functional alignment. Experience convening stakeholders and driving decision-making in ambiguous or evolving contexts. Track record of prioritizing competing workstreams and delivering quality outcomes within tight timelines
* Driving Impact: Experience translating research learnings into actionable insights that influence decisions and drive business outcomes Experience working on consumer hardware, AI products and experiences, and 0-to-1 products in emerging categories
* 10+ years research experience
* 4+ years of experience leading insights-driven product launches from problem definition and foundational exploration to go-to-market execution and campaign development
* MA or PhD degree in a relevant field
* Prior experience partnering with Product Marketing, User Research, Product Management, and Product Design teams
* Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
* Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
* Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)