Director of Sales & Marketing

Company Description

Our Mindset / Who we are 

• We believe in performance, agility, innovation, fun, collective intelligence, and empowerment.
• We take great pride in celebrating successes, yet we do also accept to fail so we can bounce back even stronger.
• We are empowered and fully accountable. Everyone is encouraged to take ownership, make decisions and drive impact.
• We act as One team. Global, Regions and Hotels build and drive our commercial and marketing strategy together, support each other and grow collectively. We learn from each other, we win collectively.

Job Description

Your Mission / What you will be accountable for

As Director of Sales & Marketing, you are the visionary force behind the hotel’s sales revenue strategy, the voice of its positioning and the guardian of its desirability. You orchestrate all Sales and Marketing initiatives with precision, creativity, and purpose to elevate the hotel’s reputation and optimize its performance. You join the hotel as we debut a complete renovation of all 398 guest rooms and suites and debut as the future US flagship for the Sofitel brand.

This position is on-site.

Reporting directly to the General Manager, and in close collaboration with Revenue Management and Ecommerce teams, you design and implement a refined and ambitious strategy that positions the property as a market leader — in Rooms, F&B, MICE, Wellness and beyond.

With a deep understanding of the luxury landscape, you know how to craft compelling narratives, unlock new business opportunities, and attract discerning clientele. You lead a talented team with charisma and clarity, nurturing excellence and accountability at every level.

Role Description / What you will do

Sales Leadership

• Play a key role in the budget planning process and launch post renovation by defining ambitious targets per segment and feeder market. Develop and execute an annual sales strategy aligned with these objectives to drive performance across all key revenue streams
• Nurture key partnerships in coordination with Accor global sales office, with luxury travel advisors (Amex FHR), consortia (Virtuoso, Signature), and corporate clients.
• Represent the hotel at industry events, trade shows, and networking functions to promote the property and generate qualified leads.
• Organize and participate in sales missions, fam trips, client meetings, and promotional activities to enhance hotel visibility and attract new business opportunities.
• Coordinate cross-functional internal teams to ensure every event is flawlessly executed and becomes a memorable, impactful experience for clients.

Marketing & Communication Strategy

• Bring the brand promise to life within the hotel, turning it into a seamless, elevated, and emotionally engaging guest experience at every touchpoint
• Develop and implement a comprehensive hotel positioning and communication strategy to grow the hotel’s visibility, desirability, and reputation across key markets.
• Oversee the Marketing manager’s action plan including public relations, social media, advertising and digital marketing in connection with the Ecommerce director.
• Collaborate with brands and creative external teams to ensure visual identity and messaging along with the hotel luxury positioning.
• Ensure consistency of storytelling and visual identity across all content and activations, fully aligned with brand guidelines
• Generate strong local, regional, and international visibility through proactive media relations, influencer collaborations
• Build strategic partnerships with luxury brands and cultural players to create exclusive events, co-branded campaigns, and high-value activations.

Revenue & Business Intelligence

• Drive the sales team performance through data-driven decision-making and regular business reviews.
• Analyse market trends, competitive benchmarks and guest insights to identify new opportunities.
• Collaborate with the General Manager, Revenue, and Ecommerce Leaders to define the optimal business mix and contribute to monthly forecasts to improve accuracy, while developing targeted strategies for varying demand periods.

Team Development

• Recruit, train and mentor a high performing sales and marketing team.
• Foster a culture of excellence, accountability and guest-centric service, in full alignment with the brand’s SOPs.

Levers / How you will drive results

Client relationships (Direct & Indirect), B2B loyalty programs, B2B CRM tools and sales analytics (ANAIS), Online RFP platforms, MICE preferred agreements, TMC and consortia preferred agreements, Corporate & leisure FIT, Online leisure groups, PR, Marketing campaigns, Famtrip, Sales missions, Photoshoot

Deliverables & KPIs / How success will be measured

RevPAR, ADR, Total Revenue, RGI, Sales & Marketing roadmap, Monthly business review, B2B revenues, B2B loyalty contribution, ROI and incremental business, Conversion rate, Lead response time, RPS, LQA, Loyalty members RPS

Qualifications

Experience & Qualifications / What you will bring 

• You have 7 to 10 years of experience in sales and marketing in luxury hospitality.
• You have been part of an opening or luxury repositioning team for a luxury hotel generating $50m in annual revenues.
• You are data-driven with a strong business sense.  
• You are curious: you like being up to date with best practices and trends.
• Strong business acumen with the ability to think critically, make strategic decisions, and contribute effectively to budgeting processes
• Excellent interpersonal skills with the ability to build strong relationships with internal stakeholders, external partners, and luxury clientele.
• Energized by teamwork with Sales, Marketing, and with the revenue and ecommerce teams
• Bachelor’s degree in Marketing, Sales, Hospitality, or Business
• You have a strong interest in the Luxury & Hospitality industries.
• You have very good verbal and written communication skills in English. Proficiency in French is desired.
• You are bold, agile, collaborative and performance-driven. You lead with impact and empower your teams to go further, together.
• You are legally eligible to work in the United States
• You understand this is not a remote position and is based on property

Conditions / What we offer you 

• Full time and permanent contract
• Reporting to the General Manager
• This position is based at $180-195k salary and is bonus eligible up to 20% 

Additional Information

Our Culture / Be ALL you are with ALL your Heart

At Accor, we are committed to diversity. Each individual, each personality, and each experience has its place to grow and make us grow collectively. Everything we do, we do with heart. We are creators of emotions, professionals of the human experience, open to others and the world around us.

• Our culture is inclusive. We value the richness of the 120 nationalities, the different backgrounds, the different stories that make up our company.
• We care for the world around us: our teams, our guests, our establishments, our environment are at the heart of our concerns. Our mission is human, essential: to bring cultures together, to open windows on the world, to provide unforgettable experiences, day after day.
• All our heartists are talents in the making, they are the future of our group and our hotels. Helping them grow professionally and develop personally according to their wishes and ambitions is our priority.
• Together, we imagine your future. Our group is large, with many opportunities, and the experiences are infinite.
• We dare to question the status quo. We challenge ourselves to always do better. We take risks, we dream the impossible and make it possible.
• Hospitality is teamwork, and we are stronger together. We believe in caring, we respect our differences and value all voices. We work as a team, saying what we do and doing what we say.