Product Marketing Manager, GRC

Mitratech builds products that simplify operations in Legal, Risk, Compliance, and HR functions. The Product Marketing Manager, GRC, owns product marketing for the GRC portfolio, including positioning, messaging, competitive intelligence, win/loss analysis, product launches, go-to-market execution, and sales enablement. The role also develops AI-assisted workflows and collaborates across marketing, product, sales, and customer teams to drive adoption and revenue growth.

Responsibilities:

• Manage product, solution, and platform positioning and messaging for the GRC portfolio, maintaining a single messaging "spine" that sales, content, and campaigns all work from
• Partner with Product Managers to stay close to product updates and translate roadmap updates and product releases into clear, differentiated, buyer-ready messaging across personas — from risk and compliance professionals to the board
• Manage our persona and segmentation framework across the GRC portfolio so targeting, messaging, and deal strategy sharpen
• Lead the competitive intelligence program across the GRC landscape, feeding always-on (AI-powered where possible) tracking into strategy and battlecards that help commercial teams address objections and articulate Mitratech's differentiation with confidence
• Own the win/loss program and translate findings into positioning, enablement, and GTM enhancements, reporting trends back to the business
• Partner with the Director of Product Marketing on a recurring reporting cadence connecting PMM activity to pipeline, win rate, and retention, and use it to identify where PMM should focus next
• Design and build AI-assisted agents/workflow that remove manual work from competitive monitoring, launch production, and enablement content — and own their ongoing accuracy
• Execute the GTM motion for new products and feature releases — from positioning through launch — working cross-functionally to put messaging in market
• Partner with Customer Marketing to ideate and execute cross-sell and upsell strategies that drive adoption and revenue growth across existing customer segments
• Partner with Analyst Relations to ensure positioning is reflected accurately in analyst-facing materials — without owning either function
• Partner with Field/Demand Gen to turn positioning and competitive intel into campaign content, and with Product Management to stay ahead of roadmap changes that affect messaging and launch timing
• Own BOFU enablement: buyer's guides, business cases, ROI frameworks, competitive transition guides, and deal-support assets
• Partner with Sales Enablement to make sure reps have what they need to win competitive, high-value deals — training, persona-specific collateral, objection handling guides, and fast turnaround on deal-support requests

Requirements:

• 5+ years of product marketing experience in B2B technology; GRC, risk, or compliance industry experience strongly preferred
• Demonstrated ownership of a competitive intelligence and/or win/loss program from scratch or through a rebuild
• Strong data fluency: comfortable defining metrics and building reporting frameworks that tie marketing activity to pipeline, win rate, and retention outcomes
• Hands-on, practical experience using AI tools to build workflows or agents that remove manual work — not just to generate first drafts of content
• This role can be performed 100% remote anywhere in the US
• GRC, risk, or compliance industry experience strongly preferred
• candidates who can align with Eastern Time Zone business hours are strongly preferred