Search Engine Marketing (SEM) Account Manager

Audacy, Inc. is an audio content and entertainment company delivering local news, sports, music, podcasts, live events, and digital experiences. The Search Engine Marketing Account Manager will build, monitor, analyze, and optimize client PPC campaigns while providing budget estimates, strategic recommendations, and performance insights to sales teams and vendors.

Responsibilities:

• Utilize tools to provide accurate budget estimates of campaign potential to sales team as they approach clients to pitch our SEM products
• Design and implement keywords, text ads and account structure to maximize client performance
• Optimize account performance based on industry standards and best practices and exceed client objectives
• Perform budget adjustments to accurately spend the client’s budget throughout a particular month and throughout its full lifespan
• Serve the key stakeholder to analyze account performance to deliver in full and clearly communicate to sales any upsell potential

Requirements:

• BS/BA degree or relevant experience
• Experience with keyword research tools and ability to use these tools to setup/expand SEM campaigns
• Working knowledge of Google Ads, Bing Ads, or other PPC platforms
• Proficient in Microsoft office suite and Google Workspace
• Ability to work cross-functionally with sales and account teams and manage multiple projects simultaneously
• Ability to thrive in a fast-paced, dynamic environment with competing priorities
• Exceptional analytical, verbal, and written communication skills
• Paid search or digital media advertising experience preferred
• Google Ads certified
• Google Shopping experience is a plus
• Experience with Wide Orbit, TapClicks or other digital order entry and workflow platforms is a plus