Digital Marketing Manager

Opentrons Labworks, Inc. is a life science company leveraging an integrated lab platform, robotics, and genome-scale cell engineering solutions to accelerate research and healthcare innovation. The Digital Marketing Manager will own the global digital marketing strategy and execute demand generation, paid media, lifecycle marketing, HubSpot operations, website conversion optimization, and agency management while forecasting and reporting pipeline and revenue performance.

Responsibilities:

• Own the global digital marketing strategy, setting channel mix, investment priorities, and targets across paid media, email, web, and SEO
• Forecast pipeline and revenue contribution, build business cases for strategic investments, and report performance regularly against plan to executive leadership
• Lead paid digital programs across search, paid social, and AI discovery platforms, developing campaign frameworks for launches, events, ABM, and always-on demand
• Manage budget allocation, pacing, and performance across CPL and pipeline contribution, continuously testing channel mix by audience segment, product line, and funnel stage
• Own end-to-end email strategy across acquisition, nurture, re-engagement, and event follow-up
• Build and optimize segmented, behavior-driven email workflows that move prospects through buyer journey stages into active sales engagement
• Own digital lead flow infrastructure and serve as primary admin for HubSpot campaigns, lead management, and reporting
• Maintain a clean, reliable HubSpot-to-Salesforce integration, ensuring lead data, scoring, and status pass accurately between systems for Sales
• Define lead capture, scoring, taxonomy, and lifecycle stages to ensure high data hygiene and deliver sales-ready leads
• Ensure digital traffic converts efficiently into pipeline
• Drive CRO initiatives including landing page strategy, form optimization, personalization, and conversion path testing
• Ensure analytics, tracking, and integrations are accurately implemented across all digital touchpoints
• Own all digital contractor and agency relationships end to end, serving as the primary point of contact for scope, deliverables, budget, and performance
• Manage SOWs and budgets, setting clear performance expectations and evaluating output to recommend scope changes, renewals, or new vendors
• Manage specialized external partners (web dev, paid media, CRO, HubSpot admins, creative/video vendors) to deliver campaign assets and technical builds

Requirements:

• Must reside in one of the following states: CT, FL, GA, MA, MD, NJ, NY, NC, PA, VA, or Washington DC
• Bachelor's degree or equivalent experience
• 5–7 years of experience in digital marketing, marketing operations, CRM management, or related roles, including experience setting strategy and reporting to senior stakeholders
• Experience with HubSpot or another CRM/marketing automation platform, and CMS tools (e.g., Webflow, WordPress, or similar)
• Experience with marketing analytics and reporting to a broad set of stakeholders, including executive leadership
• Experience owning a marketing budget and forecasting pipeline or revenue contribution
• Able to move fluidly between setting strategy and executing hands-on, without needing a large team to do either
• Strong executive communication skills. Able to translate performance data into clear, actionable guidance for leadership
• Comfortable forecasting outcomes, setting expectations, and being accountable for results against a plan
• Strong attention to detail and commitment to maintaining clean, accurate records
• Ability to communicate clearly and collaborate with multiple teams
• Prolonged periods of sitting at a desk and working on a computer
• Occasional domestic travel required to NY Headquarters and/or marketing events
• Strong background or working knowledge of Salesforce is desired, particularly the HubSpot-to-Salesforce integration that powers our lead flow to Sales