Sr. Education Vertical Marketing Manager

Lenovo is a global technology company offering devices, infrastructure, software, solutions, and services. The Sr. Education Vertical Marketing Manager will lead strategic marketing for the K-12 and higher education sectors, developing positioning, campaigns, go-to-market programs, sales enablement, and thought leadership to drive growth in education markets.

Responsibilities:

• Lead annual education marketing planning, including opportunity assessments and investment recommendations aligned to Lenovo’s growth objectives
• Develop and execute Lenovo’s education vertical marketing strategy across K-12 and higher education
• Monitor education market trends, buyer needs, competitive activity, funding dynamics, and emerging technology priorities
• Lead customer, partner, and market listening initiatives to identify emerging needs, validate positioning, and influence product, service, and marketing investment decisions
• Define clear messaging and positioning for Lenovo education solutions, including AI PCs, services, security, software, infrastructure, sustainability, and support offerings
• Identify opportunities to elevate Lenovo’s role in responsible AI adoption, secure digital learning, hybrid education, device lifecycle management, esports, and modern campus transformation
• Partner with product, sales, services, alliances, and regional marketing teams to build integrated go-to-market programs
• Collaborate with strategic alliance partners to develop joint education marketing initiatives and amplify Lenovo’s market presence
• Partner with regional marketing teams globally to adapt education strategies for local market conditions while maintaining a consistent worldwide narrative
• Create compelling content and campaigns that resonate with education decision-makers, including IT leaders, administrators, faculty, educators, and procurement stakeholders
• Support demand generation, portfolio storytelling, customer engagement, events, webinars, and thought leadership initiatives
• Build sales enablement materials that help teams articulate Lenovo’s value in education with clarity and confidence
• Build Lenovo’s IDG leadership position within the education ecosystem through thought leadership, customer advocacy, analyst engagement, and participation in key education forums
• Ensure education messaging is consistent across web, campaign, event, partner, and sales channels
• Measure marketing performance and use insights to refine programs, messaging, and investment priorities

Requirements:

• • Bachelor's degree in marketing, business, related field
• • 10+ years of experience in B2B marketing, vertical marketing, product marketing, solutions marketing, or technology marketing
• This job is remote with a preference in North Carolina
• • Experience in education technology, public sector, enterprise technology, or a related industry preferred
• • Strong understanding of K-12 and higher education technology priorities, including AI, cybersecurity, device management, digital learning, infrastructure, services, and sustainability
• • Ability to translate complex technology solutions into clear, outcome-based messaging
• • Proven experience developing go-to-market strategies, campaigns, content, and sales enablement
• • Excellent writing, storytelling, presentation, and communication skills
• • Analytical mindset with the ability to connect market insights, performance data, and business goals
• • Comfortable operating in a global, matrixed organization