Field Marketing Manager, US Central & East

Veeam Software is a data and AI trust company specializing in data resilience and security posture management. The Senior Field Marketing Manager will lead the regional field marketing strategy for US Central & East, driving pipeline for the combined Securiti AI and Veeam security and data management offering. The role oversees planning, execution, cross-functional coordination, partner initiatives, and performance reporting.

Responsibilities:

• Own the regional field marketing plan and budget for US Central & East aligned to Sales pipeline targets
• Partner with regional Sales leadership to translate territory priorities and target accounts into marketing programs
• Plan and execute integrated campaigns across ABM, field events, executive programs, trade shows, and webinars that position the combined Securiti AI + Veeam value proposition
• Develop joint marketing initiatives with GSIs, regional integrators, VARs, and cloud partners active in the region
• Orchestrate cross-functional collaboration across Sales, BDRs, Channels, Alliances, Product Marketing, Demand Generation, Customer Success, Communications, and subject matter experts
• Report on campaign performance, pipeline contribution, and ROI against the targets above; adjust regional investment mix quarterly based on results

Requirements:

• 8+ years in B2B field marketing, demand generation, or partner marketing, ideally in enterprise security, cloud, or data management
• Demonstrated ownership of a regional or segment budget
• Experience running MDF or co-op fund programs, including compliance and ROI reporting - not just awareness of the concept
• Track record of measurable pipeline contribution
• Strong stakeholder management with senior Sales leaders and cross-functional peers, in a multi-brand or post-acquisition environment
• Experience marketing through a merger, acquisition, or brand-integration period
• Customer advocacy program experience
• Bachelor's degree in marketing, Communications, Business, or related field (or equivalent experience)