Marketing Manager, CRM Operations

Kraken is a crypto platform offering financial products and services for individual and institutional clients. The Marketing Manager, CRM Operations will lead lifecycle marketing strategy and execution for Consumer products across email, push, and in-app channels, using CRM campaigns, data analysis, experimentation, and automation to drive engagement, adoption, revenue, and retention. The role will also coordinate with technology, product, analytics, compliance, legal, and other stakeholders to optimize marketing operations and ensure regulatory compliance.

Responsibilities:

• Lead the strategy for lifecycle program execution involving a channel mix of email, push, and in-app delivering best-in-class experiences that drive engagement and desired behavior and outcomes, and other actions that improve client quality and retention
• Develop advanced solutions supporting the lifecycle approach for Consumer products both from a technology and marketing execution point of view, being accountable for key metrics that support revenue growth at the company
• Build and execute complex CRM campaigns that guide clients to relevant products and services within the Kraken ecosystem
• Conduct data analysis of campaign and segment performance, while using data to optimize and create operational plans and manage executions
• Execute thoughtful experimentation to unlock high-impact campaigns, and leverage automation to maximize engagement & retention throughout the whole customer lifecycle
• Be a key stakeholder in growth across the company, keeping leadership updated on the progress being made and working closely with the wider business to drive incremental value
• Work closely with our compliance and legal teams to remove blockers in marketing across priority geos. This also involves making sure that we are being 100% compliant with local regulators in the way we market and communicate to customers
• Additional duties and responsibilities as assigned

Requirements:

• 5+ years of experience with a proven ability leading the development of complex lifecycle/CRM programs from strategy-to-execution
• Extensive experience building and executing complex CRM campaigns with multiple stakeholders
• Experience with Braze, and other campaign-building tools
• A proven understanding of how to drive lifecycle marketing results in a predominantly B2C setting, with experience working within crypto as a big plus
• Strong skills in analytic tools such as Tableau, Looker, HEX, Big Query
• In-depth knowledge of marketing automation/CRM systems, with experience pushing the boundaries of what those platforms can do
• Expertise in customer segmentation strategies and subscriber management across multiple channels (omni-channel)