Senior Business Analyst

MSQ DX is a full-service experience design and technology consultancy dedicated to delivering connected, optimized digital solutions. The Senior Business Analyst will lead requirements gathering, documentation, stakeholder relationship management, and prioritization across multiple concurrent digital and MarTech projects. The role also involves mentoring junior staff and championing AI-powered workflows to improve the business analysis lifecycle.

Responsibilities:

• Elicit, analyze, specify, and validate the business needs of project sponsors and stakeholders
• Gather customer requirements via workshops, questionnaires, surveys, site visits, workflows, use cases, scenarios, and other methods
• Translate conceptual customer requirements into functional requirements in a clear manner that is comprehensible to developers/project team
• Analyze and verify requirements for completeness, consistency, comprehensibility, feasibility, and conformity to standards
• Create process models, specifications, diagrams, and charts to provide direction to developers and/or the project team as needed
• Review detailed requirements/user stories with the business stakeholders to ensure accuracy
• Develop and conduct peer reviews of the business requirements to ensure that requirement specifications are correctly interpreted (backlog refinement)
• Work with stakeholders and project team to prioritize requirements
• Manage and track the status of requirements throughout the project lifecycle; enforce and redefine, as necessary
• Communicate changes, enhancements, and modifications of business requirements — through written documentation — to project managers, sponsors, and other stakeholders so that issues and solutions are understood
• Establish a solid relationship of trust and respect with the client stakeholders and internal team members from all departments
• Manage multiple concurrent projects simultaneously, balancing competing priorities and deadlines while maintaining quality and attention to detail on each engagement
• Leverage AI tools throughout the requirements lifecycle — from synthesizing discovery notes and drafting BRDs to generating user stories and acceptance criteria — to accelerate delivery without sacrificing quality
• Continuously look for ways to further enhance MSQ DX’s methods of requirements-gathering and documentation
• Assist with developing standard templates to write requirements specifications accurately and concisely
• Provide guidance and/or instruction to junior staff members
• Pilot and champion new AI-powered workflows and tools for the BA team, sharing prompts, templates, and lessons learned so the broader team can work more efficiently
• Maintain a positive and productive working relationship with stakeholders, peers, and leadership

Requirements:

• strong aptitude for relationship management, requirements gathering, the ability to transform requirements into a consumable format, and be a leader amongst the internal team to help drive the project to completion
• strong prioritization and time-management skills
• Technical acumen is a must, including the ability to demo completed features and products, and comfort using AI tools to work faster and smarter across the BA lifecycle
• Prior experience in a digital agency setting, particularly projects with a MarTech focus, is essential
• 5+ years of web project lifecycle — discovery to design to implementation and release — ideally within a MarTech digital agency setting
• 2 – 5 years of previous product management and/or project management experience
• 5+ years of experience with CMSs (experience with any of the following is a plus – Contentstack, Contentful, Optimizely, Sitecore, WordPress Atlas, Uniform)
• Understanding of web page structure (i.e. header, components, footer) and WCAG 2.1/2.2 accessibility requirements
• Experience with Quality Assurance and testing, and the ability to work within an Agile or Waterfall environment
• Ability to write well organized and easily digestible user stories/requirements
• Strong analytical, mathematical, and creative problem-solving skills, with excellent listening, interpersonal, written, and oral communication skills
• Highly self-motivated, organized, and detail-oriented, with sound independent judgment, a strong customer-service orientation, and the ability to thrive in a collaborative, team-oriented environment
• Proven ability to prioritize and manage 3 or more concurrent client engagements without sacrificing quality or timeliness
• Bachelor's degree from an accredited college/university, with a preferred concentration in Business or Management Information Systems
• Experience using Office 365, including Outlook, Teams, Word, Excel, and PowerPoint, along with diagramming tools like Visio or Miro
• Experience managing project requirements using Jira or Azure DevOps, with demonstrated use of AI tools (e.g., Claude, ChatGPT, Copilot) to support requirements documentation and analysis