Product Marketing & GTM Manager – AI-Infrastructure, Networking & Enterprise Storage (m/f/d)

Swissbit AG is a manufacturer of storage, security, and embedded IoT solutions for industrial, data networking, and AI infrastructure applications. The Product Marketing & Go-to-Market Manager will lead a cross-functional business segment team, define growth and go-to-market strategies, align marketing, sales, and product management, and drive customer engagement, revenue, and market share expansion.

Responsibilities:

• Define and execute the growth strategy for the business segment Netcom & Enterprise Storage aligned with corporate business objectives
• Collaborate with Product Management to influence product roadmaps based on market requirements and competitive insights
• Drive go-to-market initiatives and commercial campaigns to increase revenue, market share and customer adoption
• Establish clear Business Segment objectives, KPIs and execution priorities while ensuring accountability across all functions
• Ensure strong alignment between customer needs, product positioning, technical value propositions and sales activities
• Monitor and analyze business performance, pipeline development, market dynamics and competitive activities
• Act as the central point of leadership and decision coordination for the assigned market segment

Requirements:

• Successfully completed degree in marketing, business administration or engineering
• Several years of experience in product/technical marketing, sales, business development within electrical engineering disciplines
• Strong understanding of the systems and partner networks behind high-bandwidth, low-latency communications for the world's most demanding networking and storage applications
• Excellent communication and presentation skills
• Experience in go-to-market strategies, campaign management and sales enablement
• Entrepreneurial and customer oriented mindset
• Very good German and/or English skills, written and spoken