Marketing Campaigns Manager

Chowbus is an AI-powered restaurant technology SaaS platform serving restaurants across the U.S. and Canada. The Marketing Campaigns Manager will plan and manage paid social, LinkedIn, account-based marketing, and email programs to generate qualified leads and drive restaurant owners to book demos, while partnering with Sales and Marketing to optimize campaign performance and pipeline impact.

Responsibilities:

• Plan, launch, and manage Facebook and Meta ad campaigns for lead generation, targeting restaurant owners and operators
• Test creative, audiences, and offers to improve cost per lead and demo conversion
• Manage budget pacing and bidding strategy across campaigns
• Run LinkedIn campaigns (Sponsored Content, Message Ads, Lead Gen Forms) for demand generation and brand awareness
• Partner with Sales to align LinkedIn targeting with target account lists and our ideal customer profile
• Build and run ABM programs targeting key restaurant groups, multi-unit operators, and enterprise accounts
• Partner with Sales leadership to identify target accounts and build coordinated outreach (ads, email, direct mail or gifting) across channels
• Track account engagement and pipeline influence from ABM programs and report results to marketing leadership
• Own email marketing strategy: nurture sequences, newsletters, and promotional campaigns that move leads toward booking a demo
• Build and manage nurture journeys and email automation workflows in Salesforce Marketing Cloud
• Segment and personalize email campaigns based on lead source, cuisine/industry vertical, and funnel stage
• Track, measure, and report on the performance of all campaigns, optimizing for pipeline and ROI
• Partner with the Digital Marketing Manager and Product Marketing Manager to keep messaging and offers consistent across channels
• Manage the campaigns calendar and budget across paid social, LinkedIn, ABM, and email

Requirements:

• 6+ years of experience running B2B marketing campaigns across paid social, LinkedIn, ABM, and/or email marketing
• Hands-on experience with Meta Ads Manager and LinkedIn Campaign Manager
• Experience with ABM platforms such as Demandbase, 6sense, or RollWorks
• Experience with email/marketing automation platforms such as Salesforce or HubSpot
• Strong analytical skills. Comfortable reading campaign data in a CRM (Salesforce) and adjusting strategy
• Excellent written and verbal communication skills in English
• Professional or fluent proficiency in Mandarin Chinese. Most of our team and many of our restaurant partners communicate in Mandarin, so this skill helps you collaborate effectively and understand our customers
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience
• Experience marketing to restaurant owners, SMBs, or another vertical B2B audience
• Experience with A/B testing and conversion rate optimization
• Experience with a CDP or intent-data tool (for example, Clay or Bombora)
• Experience planning field events, sponsorships, or in-person activations that support ABM programs