Sr. Marketing Manager GTM

Omnicell is transforming how healthcare organizations operate by connecting innovative technology with meaningful customer outcomes. The Sr. Marketing Manager, GTM will lead go-to-market planning, sales enablement, launch operations, account-based marketing activation, and content governance to connect marketing investments with field execution and measurable pipeline impact.

Responsibilities:

• Lead go-to-market planning and execution for campaign launches and product initiatives
• Build and manage integrated launch calendars, milestone tracking, and cross-functional RACI frameworks
• Ensure alignment and accountability across Product Marketing, Sales, Product, Legal, Pricing, and Revenue stakeholders
• Develop and document launch readiness standards, campaign intake processes, activation frameworks, and field enablement workflows
• Establish repeatable best practices that improve organizational efficiency and execution consistency
• Serve as the primary liaison between Marketing and Sales to ensure successful campaign adoption and execution
• Facilitate sales briefings, launch readiness reviews, field activation sessions, and post-launch feedback loops
• Translate marketing strategy into actionable field guidance that supports buyer engagement and revenue generation
• Create, manage, and optimize sales enablement assets including solution briefs, discovery frameworks, objection handling guides, account playbooks, and outreach strategies
• Partner with Product Marketing to transform positioning and messaging into field-ready content that aligns with real-world sales conversations
• Manage the customer-facing content library to ensure assets remain current, searchable, and aligned to buyer journey stages and product portfolios
• Monitor content utilization and gather sales feedback to continuously improve effectiveness and adoption
• Develop account-specific engagement frameworks and coordinated Sales + Marketing playbooks
• Support tiered account strategies through targeted campaigns, outreach sequencing, and engagement planning
• Partner with Sales leadership to align account-level objectives with marketing activation efforts
• Contribute to quarterly planning cycles, pipeline reviews, leadership communications, and GTM performance reporting
• Track execution health and identify opportunities to strengthen campaign adoption and sales engagement

Requirements:

• 4+ years of experience in GTM strategy, sales enablement, product marketing, marketing operations, or a related B2B marketing function
• Demonstrated success designing and executing cross-functional go-to-market processes involving Sales, Product Marketing, and other stakeholder groups
• Experience developing and managing sales enablement content that supports complex enterprise sales cycles
• Strong project management capabilities with the ability to manage multiple launches, campaigns, and priorities simultaneously
• Excellent written and verbal communication skills with the ability to simplify complex technical, clinical, or business concepts into compelling, sales-ready messaging
• Working knowledge of Salesforce CRM and an understanding of how pipeline and opportunity data inform sales strategy and enablement priorities
• Proven ability to influence without authority and drive alignment across diverse stakeholder groups
• Bachelor's degree in Marketing, Business, Communications, or a related field—or equivalent practical experience
• Experience within healthcare technology, med-tech, life sciences, or other highly regulated industries
• Familiarity with health system buying processes and enterprise healthcare sales motions
• Experience with sales enablement platforms such as Seismic
• Understanding of account segmentation methodologies and intent-based sales activation strategies
• Exposure to competitive intelligence programs and market positioning initiatives
• Experience overseeing content metadata, analytics, governance, and content lifecycle management