Product Marketing Manager

Machinify is a healthcare intelligence company that provides AI-powered solutions to improve transparency, efficiency, and financial outcomes for health plans. The Product Marketing Manager will help build the product marketing function, develop messaging and foundational assets, support product launches, and enable sales and go-to-market success.

Responsibilities:

• Assist in developing and refining product messaging, positioning, and value propositions across the platform –so buyers and the people who influence them understand “why Machinify” and “why now.”
• Translate complex AI-powered capabilities into clear, defensible value propositions for payer audiences (executive, clinical, operations, and payment integrity)
• Partner with product, sales, and operations teams to incorporate feedback into messaging and content
• Support the development of personas by gathering and synthesizing customer, sales, and market insights
• Help map customer pain points and workflows across the payment integrity lifecycle
• Partner with product, sales, and operations teams to incorporate feedback into messaging and content
• Support video content development, including scripting, coordinating with subject matter experts, and working with creative teams. Potential output includes product explainers, “what it is/why it matters” modules, release highlights, and buyer-specific narratives that reduce time-to-understanding
• Contribute to the creation of core marketing assets such as product collateral, sales enablement materials, and short-form content
• Ensure content aligns with overall product messaging and clearly communicates customer value
• Assist in coordinating product launches in partnership with Product Operations and Marketing
• Help develop launch materials, internal communications, and enablement resources
• Support execution of repeatable launch processes and post-launch learnings
• Help create and maintain sales tools such as pitch decks, one-pagers, and competitive insights
• Work with sales teams to understand common objections and areas where messaging can improve
• Contribute to training and enablement efforts to support field teams

Requirements:

• Experience in product marketing (or adjacent GTM roles with heavy messaging/content ownership), ideally in B2B SaaS and/or healthcare technology companies
• Demonstrated experience supporting messaging, content creation, or product launches in a cross-functional environment
• Experience partnering closely with product, operational, and sales counterparts
• Energized by creating the first version of what “great” looks like, and then iterating quickly as you learn
• Jumps in wherever needed, seeks truth over credit, and prioritizes outcomes over optics
• Able to engage product and data science teams to understand what's real, what's differentiated, and what needs nuance, and then translate it for market impact
• Unusually strong instinct for simplifying complexity into language that moves decisions and reduces friction
• Balances ambition with accuracy; aims for defensible, trustworthy narratives in a high-stakes healthcare context
• Thrives in a fast-moving environment where priorities evolve as Machinify scales its unified platform approach
• Passion for healthcare technology and commitment to improving outcomes through smarter, more accurate systems
• Experience building and scaling product marketing “from the ground up” is strongly preferred