Lifecycle Marketing Manager

Milan Laser Hair Removal is a nationwide laser hair removal provider focused on delivering high-quality client experiences. The Lifecycle Marketing Manager will lead CRM communication strategy, campaign execution, experimentation, personalization, and reporting to drive consultation bookings, engagement, conversion, retention, and client lifetime value.

Responsibilities:

• Own the end-to-end strategy and execution of lifecycle marketing sends, building clear and personalized client journeys as well as an ad-hoc calendar that drive acquisition, engagement, conversion, and retention
• Analyze cohort and segment performance regularly to uncover trends, understand the “why” behind client behavior, and develop actionable insights that inform strategy
• Develop and execute a robust experimentation roadmap to increase consultation bookings, engagement, and client lifetime value through A/B testing and continuous optimization
• Create and manage sophisticated email and SMS campaigns, including drip sequences, targeted broadcasts, transactional messages, and upgrade/package flows, all aimed at increasing engagement and driving conversion
• Identify drop-off points within the client journey — from consultation to first treatment to package completion — and implement targeted, trigger-based campaigns to address friction and improve key KPIs
• Ensure compliance with deliverability best practices and maintain a strong sender reputation across all messaging platforms (email and SMS)
• Leverage client segmentation and persona development to tailor messaging, offers, and campaigns that resonate with high-potential client groups
• Collaborate closely with the Data team to define and build end-to-end lifecycle reporting and track performance across channels
• Ensure consistent and personalized messaging across the funnel, delivering the right message to the right person at the right time through the right channel
• Track and report on campaign performance and KPIs, such as consultation volume, conversion rates, package completion, LTV, and ROI; provide recommendations to optimize results
• Forecast marketing outcomes and track progress toward growth and revenue goals
• Stay on the cutting edge of AI and martech tools, proactively identifying and implementing technologies that improve efficiency, personalization, and performance across lifecycle programs

Requirements:

• 4–6+ years of lifecycle marketing experience, ideally in a multi-location consumer, aesthetics, or healthcare/wellness environment that requires thoughtful client nurturing from consultation through purchase
• Deep expertise in platforms like Braze, Klaviyo, or Iterable; familiarity with additional CRM or ESP platforms is a strong plus
• Iterable experience preferred
• Omaha, NE preferred
• Remote candidates will be considered, with preference given to individuals located in the Omaha metro area or willing to relocate
• Experience working with customer data platforms (CDPs) like Simon Data, Segment, or Optimove not required but a plus
• Familiarity with PowerBI, Looker or experience with data transformation is a plus