Product Marketing Manager

Hearst Austin Media, part of Hearst Newspapers, is seeking a Product Marketing Manager to lead marketing for a portfolio of wellness, lifestyle, food, music, and community events, with a primary focus on the Cap10K. The role is responsible for building event brands, growing participation and merchandise sales, creating content and campaigns, and strengthening relationships with Austin communities.

Responsibilities:

• You'll help tell the story of our events year-round through social media, video, email, digital campaigns and community activations
• You'll interview participants, capture content in the field, showcase event experiences and help audiences feel connected long before race day or event day arrives
• You'll develop marketing campaigns that drive registrations, ticket sales, attendance, merchandise purchases and repeat participation
• You'll understand who our audiences are, what motivates them and what inspires them to become lifelong fans
• You'll work closely with our Race Director, event producers, creative team and operations leaders. You'll attend planning meetings, community activations, training runs, sponsor events, merchandise launches and race-weekend activities
• You'll help launch products, create campaigns, build anticipation and turn our merchandise program into something audiences actively seek out
• You'll develop relationships with running clubs, fitness groups, creators, community organizations, local businesses and cultural influencers who help make Austin special

Requirements:

• 3+ years of marketing, audience development, events, experiential marketing, community engagement or related experience
• Strong social media and content creation skills
• Comfortable appearing on camera and interviewing participants
• Experience building campaigns that drive registrations, attendance, purchases or subscriptions
• Strong project management and organizational skills
• Ability to work evenings and weekends as events require
• Passion for live experiences and community-building
• You're a runner
• You've worked in sports, wellness, fitness, hospitality, festivals or live events
• You've helped launch merchandise programs
• You're already active in Austin's running, fitness or event communities
• You have video creation and storytelling experience