Marketing Operations Manager

Vercel is an agentic infrastructure company that helps people and agents ship and run software. The Marketing Operations Manager will own and evolve the systems, data, and workflows supporting marketing activities, including martech administration, campaign execution, lifecycle automation, and data governance. The role will also use AI-native development tools to automate workflows and partner with Revenue Operations and GTM Analytics to improve lead flow and reporting.

Responsibilities:

• Administer our core martech stack—including our marketing automation platform (Customer.io) and its integration with Salesforce, Snowflake, and downstream systems —keeping tools tightly connected and data flowing reliably
• Build, QA, and launch marketing campaigns and email programs in partnership with Growth Marketing, ensuring clean execution and measurable results
• Design and maintain lifecycle, nurture, and automation flows that move leads through the funnel and support segmentation and personalization
• Own data hygiene and governance across marketing systems—deduplication, normalization, enrichment, and the standards that keep our data trustworthy
• Use AI-native dev tools (v0, Claude Code, Vercel) to build internal helpers, automate repetitive workflows, and prototype solutions to ops problems quickly
• Partner with RevOps and GTM Analytics to ensure reliable lead flow and reporting, proactively flagging gaps, bottlenecks, or tech debt before they become problems

Requirements:

• 5+ years of Marketing Operations experience in SaaS or high-growth startups
• A hands-on operator who not only administers the martech stack but actively improves and automates it
• Deep familiarity with marketing automation platforms (e.g. Customer.io, Marketo) and CRM systems (e.g. Salesforce)
• Comfortable working with integration and data-routing tools (e.g. Tray.io, RudderStack, Segment)
• Hands-on experience with AI-native development tools like v0, Cursor, or similar—and genuinely excited to use them to move fast on early ideas
• Comfortable reading and lightly editing code, and writing basic SQL to pull and validate data
• Strong instincts for data quality and detail, with a bias toward fixing root causes over patching symptoms
• Thrives in ambiguity and a fast-moving environment, and likes owning problems end to end
• Have hands-on experience with TypeScript, more advanced SQL, or data modeling for GTM systems
• Have built or scaled systems in support of PLG motions or developer-focused products
• Have built internal tools or ops automations that went beyond stitching existing platforms together
• Have experience building on Vercel or similar modern web platforms