Marketing Operations Manager

BAMKO is a fast-growing branded merchandise company investing in marketing as a core growth engine. The Marketing Operations Manager will set the operations and analytics strategy, own HubSpot and related marketing systems, connect marketing data to sales and revenue, and provide leadership with reliable performance insights.

Responsibilities:

• Set the strategy: Define the marketing operations and analytics roadmap: how we capture, route, measure, and report on demand. Help decide how the marketing organization grows from here
• Own the platform: Lead HubSpot (Marketing Hub Enterprise) as the operating backbone of marketing. Set the standards for properties, lifecycle stages, lead scoring, workflows, and data governance, and hold the organization to them
• Connect the data: Partner with IT so marketing and business systems work together cleanly. Own data quality, field mapping, and sync logic, so leadership can trust the numbers it sees
• Connect marketing to sales: Design and support the routing, qualification, and handoff processes that turn marketing demand into sales pipeline, then measure and tighten them over time
• Measure what matters: Lead campaign tracking, GA4, tag management, and conversion tracking across channels. Build attribution models that show marketing's full contribution to pipeline and revenue
• Tell the story in numbers: Build the dashboards executive leadership relies on for pipeline, revenue contribution, and funnel efficiency
• Shape the stack: Evaluate and implement the marketing technology that gives us an edge, including data enrichment, intent, and advertising platforms
• Raise the bar on execution: Own segmentation, list strategy, and QA standards so every program goes out right

Requirements:

• 5+ years in marketing operations or revenue operations, including 3+ years as a hands-on HubSpot administrator
• A track record of building integrations between a CRM and other business systems
• Working knowledge of GA4, tag management platforms, and ad platform conversion tracking
• Strong analytical skills, with SQL or advanced spreadsheet modeling and experience in a BI tool (Looker Studio, Power BI, Tableau, or similar)
• Experience in B2B environments with long, multi-stakeholder sales cycles
• The confidence to present data to senior leadership and defend the methodology behind it
• A builder's mindset: you see a gap, design the fix, document it, and make it stick
• Comfort with ambiguity and pace; you'd rather build something than wait for it to be handed to you
• HubSpot certifications
• Experience with data warehouses or GA4 BigQuery export
• Experience with data enrichment tools such as Clay, ZoomInfo, or Apollo
• Background in distribution, manufacturing, or companies that sell through multiple channels