Cold Caller / Sales Development Representative

Monkedia is a performance marketing agency that helps direct-to-consumer and ecommerce brands grow through paid advertising, creative strategy, web development, and email marketing. The Cold Caller / Sales Development Representative will create qualified sales conversations through cold and warm outreach, research prospects, qualify opportunities, and book discovery calls. The role also requires maintaining accurate CRM records, testing outreach approaches, and reporting on sales activity and pipeline contribution.

Responsibilities:

• Build and work daily prospecting workflows across Apollo cold lists and Monkedia warm lists
• Research accounts and contacts before outreach so messaging is relevant to the company, category, growth stage, offer, and likely marketing challenges
• Make outbound calls and conduct structured follow-up by email, SMS, LinkedIn, or other approved channels
• Respond quickly and thoughtfully to warm leads, referrals, inbound inquiries, and prospects who re-engage with Monkedia
• Use discovery questions to understand the prospect's business model, customer, current acquisition mix, paid-media spend, goals, constraints, and urgency
• Explain Monkedia's capabilities in plain language, including paid acquisition on Meta and Google, direct-response creative, landing-page and web development, email marketing, and ecommerce growth strategy
• Qualify opportunities against agreed criteria and book high-quality discovery calls for the closer or strategy team
• Maintain complete and accurate CRM records, including activity, contact status, qualification notes, next steps, and follow-up dates
• Test hooks, talk tracks, offers, and objection-handling approaches, then document what is producing conversations and what is not
• Deliver a clear weekly view of activity, connection rates, qualified opportunities, meetings booked, show rates, and pipeline contribution

Requirements:

• 1+ year of experience in cold calling, appointment setting, SDR, BDR, inside sales, or a similar prospecting role
• Demonstrated comfort making a high volume of outbound calls and following up consistently without needing to be chased
• Experience working from a structured lead list or sales engagement platform
• Strong verbal and written communication. You can sound natural, direct, curious, and professional rather than scripted or aggressive
• Working knowledge of ecommerce and direct-response marketing, including DTC brands, customer acquisition, paid social, Google Ads, creative, landing pages, conversion rates, and email
• Ability to understand and explain the difference between generating traffic and generating profitable revenue
• Comfort speaking with founders, CMOs, heads of marketing, and other senior decision-makers
• Strong listening and qualification skills. You do not confuse a friendly conversation with a qualified opportunity
• Reliable organization and follow-through across cold and warm lead pipelines
• Meaningful overlap with U.S. working hours
• Familiarity with Meta Ads Manager, Google Ads, Shopify, GA4, Klaviyo, or common ecommerce tools
• Experience with HubSpot, Close, GoHighLevel, Pipedrive, or another CRM
• Apollo experience is strongly preferred
• Previous experience selling marketing services, paid media, creative services, web development, or email marketing
• Experience selling to ecommerce, consumer brands, subscription businesses, or other performance-driven companies
• A track record of improving meeting quality, show rates, or conversion from contact to opportunity, not only hitting activity volume