Growth Marketing Manager, AI Visibility & Organic Demand

Jobber helps small home service businesses run their operations through technology that supports quoting, scheduling, invoicing, and payments. The Growth Marketing Manager, AI Visibility & Organic Demand will identify, prioritize, execute, and scale organic growth initiatives across AI-powered search, off-site channels, and emerging discovery surfaces, while measuring lead generation and revenue contribution.

Responsibilities:

• Continuously identify new opportunities to drive organic demand and AI visibility. Your mandate is broad: any organic channel or tactic that increases the frequency, quality, and sentiment of Jobber mentions across the surfaces that AI models ingest
• Prioritize ruthlessly using structured frameworks (ICE scoring or equivalent). You maintain a ranked backlog of experiments and initiatives, and you can defend your prioritization to your Director and cross-functional partners
• Own Reddit, LinkedIn, YouTube (in partnership with Jobber Creative Studio), forums, community platforms (in partnership with Community), and more. Tomorrow it will include channels that don't exist yet. You stay ahead of where AI models are sourcing signal and position Jobber accordingly
• Design and run structured AEO/GEO experiments: testing content formats, distribution channels, entity-building tactics, and AI citation strategies. You translate results into scalable practices or kill what isn't working
• Develop Jobber's presence on platforms where home service professionals seek advice and where LLMs draw signal. This is strategic content development, not community management or brand social
• Monitor AI visibility scores, citation frequency, share of voice, and sentiment across tracked competitors and AI platforms (ChatGPT, Perplexity, Google AI Overviews, Gemini). Surface what's working, what's slipping, and bring recommendations to the team
• Build the playbook for off-site organic demand generation in a post-AI search world. This discipline barely exists yet; you'll help define it at Jobber
• Work alongside the Organic Search team (technical SEO/GEO and content) to ensure your off-site and channel work reinforces the on-site foundation they maintain. You bring the AI visibility lens; they bring the technical and content infrastructure
• Partner with the Principal Demand Generation Manager, PLG on product-led growth experiments that have organic demand implications, including how PLG entry points surface in AI-generated recommendations
• Collaborate with teams who own adjacent channels (YouTube, help center, brand partnerships, PR) to coordinate Jobber's presence across the surfaces that AI models reference. You don't own these channels, but you bring the strategic perspective on why and how they contribute to AI discoverability
• Communicate clearly on scope, timelines, and trade-offs. Push back thoughtfully when incoming requests don't align with strategy or prioritization

Requirements:

• • Proven AEO/GEO experience with demonstrable results. You've implemented AI visibility strategies and can point to measurable improvements in citation frequency, share of voice, or AI-referred traffic. This is not a role for someone who has read about GEO; it's for someone who has done it
• • AI-native with the builds to prove it. You use AI tools daily to research, build, test, and automate. You've built workflows, agents, or automation that made your work meaningfully better, and you can walk us through them
• • Strong grasp of SEO fundamentals and deep understanding of how AI-powered search is reshaping content strategy, distribution, and discovery
• • Experience developing content strategies for organic channels like LinkedIn, Reddit, YouTube, or forums, specifically with a growth or lead generation objective
• • Experience with AI visibility monitoring tools (Profound, GrackerAI, or similar)
• • Comfort with structured prioritization frameworks and data-driven decision making. You measure against business KPIs (trials, conversions, leads, revenue), not vanity metrics
• • Proven ability to work cross-functionally with creative, technical, and marketing teams
• • Ability to work with ambiguity and build structure where it doesn't yet exist. This is a role where you define the playbook, not follow one

• Location:

We believe great collaboration is intentional, and sometimes that means coming together in person to build, brainstorm, and connect. To support this, the role is open to candidates based in one of our hub cities: Edmonton, Toronto, Vancouver, or Kitchener-Waterloo

• • Familiarity with NLP concepts, structured data, and how LLMs ingest and weight content sources
• • Experience with A/B testing content or landing page experiments
• • Experience with Ahrefs, Google Search Console, GA4, or similar tools
• • Familiarity with demand generation workflows and how organic content feeds paid and lifecycle campaigns