Value Creation Marketing Manager

QuidelOrtho is a world-leading in vitro diagnostics company, uniting the strengths of Quidel Corporation and Ortho Clinical Diagnostics. They are seeking a Value Creation Marketing Manager to develop and operationalize value-based tools and insights that enhance commercial positioning across various channels and enable marketing and sales teams to communicate measurable impact.

Responsibilities:

• Build and maintain value‑based tools including calculators, dashboards, and proof‑point libraries that quantify savings, efficiency gains, and revenue impact across product lines
• Partner with marketing to identify opportunities to incorporate value quantification into positioning, messaging, and campaigns
• Execute programs to generate stronger operational, clinical, and financial insights for customers
• Collaborate within Integrated & Channel Marketing to develop value‑driven materials tailored to government, IDN, and Canadian Health Authority stakeholders, and for the distribution channel
• Collaborate with the Clinical Market Development Manager, the Clinical Liaisons, and Medical/Scientific Affairs, to create value‑based health‑outcomes and reimbursement materials tailored for clinical stakeholders
• Work closely with sales enablement and training teams to embed value‑based positioning into curricula, tools, and field resources
• Partner with North America marketing, Global Business Units including Customer Informatics to ensure alignment on value drivers, assumptions, and customer‑facing narratives
• Champion the adoption of value‑based thinking across marketing and commercial teams
• Promote data‑driven decision making and consistent use of value‑based tools in customer engagement
• Influence cross‑functional partners through strong analytical storytelling
• Conduct quantitative analysis/studies to support the development of value-based messages
• Engage thought leaders to produce value‑focused publications and economic evidence that quantify the financial gains delivered by QO solutions
• Perform other work-related duties as assigned

Requirements:

• Education: Bachelor's degree in Marketing, Business, Health Economics, Public Health, Analytics, or a related field
• Experience: Five or more years of experience in marketing analytics, commercial strategy, health economics, product marketing, or a related discipline
• Experience developing value-based tools, financial models, customer-facing ROI materials, calculators, dashboards, or economic evidence
• Strong analytical capabilities and fluency in healthcare metrics, value quantification, and data-driven decision-making
• Excellent written, verbal, and presentation skills, with the ability to translate complex data into compelling and practical value narratives
• Ability to collaborate and influence across marketing, sales, clinical, medical, product, analytics, and commercial teams without formal authority
• Familiarity with health-economic concepts, reimbursement dynamics, and value-based care frameworks
• Ability to build practical tools that commercial teams can effectively adopt and use
• Travel: Must be willing to travel up to 20% overnight
• This position is not currently eligible for visa sponsorship
• Experience in healthcare, diagnostics, medical technology, or another regulated industry
• Advanced degree in Business, Health Economics, Public Health, or a related field
• Experience working with government, IDN, Canadian Health Authority, distribution, or other complex healthcare channels
• Demonstrated ability to engage thought leaders and develop value-focused publications or economic evidence
• Insight-driven, collaborative, influential, and execution-focused approach